The Brand Gap: How to Bridge the Distance Between Business Strategy and Design vs. Meditations by Marcus Aurelius
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary
Meditations by Marcus Aurelius
From wikipedia: Meditations is a series of personal writings by Marcus Aurelius, Roman Emperor from AD 161 to 180, recording his private notes to himself and ideas on Stoic philosophy. Meditations are worth reading if only to get a glimpse at the thoughts of a man who lived a life in truly extraordinary circumstances of being a Roman Emperor. It's surprising how relevant the themes of his diaries are two thousand years later.


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Frequently Asked Questions
'The Brand Gap' focuses on contemporary branding strategies and the integration of business and design, making it highly relevant for marketers and business professionals today. In contrast, 'Meditations' offers timeless philosophical insights and personal conduct advice from a historical perspective, which may not directly apply to modern branding but provides valuable life lessons. Therefore, if you're looking for practical branding strategies, 'The Brand Gap' is more relevant, while 'Meditations' offers philosophical wisdom that transcends time.
'The Brand Gap' provides actionable insights specifically related to branding and business strategy, making it suitable for professionals looking to enhance their brand-building skills. On the other hand, 'Meditations' offers practical advice on personal conduct and Stoic philosophy, which can be applied to various aspects of life. If your focus is on personal development in a broader sense, 'Meditations' may offer more universally applicable insights, while 'The Brand Gap' is more targeted towards branding professionals.
'Meditations' provides significant historical context as it reflects the thoughts of Marcus Aurelius, a Roman Emperor, during a time of great turmoil. This historical insight can enrich the reader's understanding of Stoic philosophy and its application in leadership. In contrast, 'The Brand Gap' is focused on modern branding concepts and does not delve into historical context. Therefore, if historical context is important to you, 'Meditations' is the better choice.
'The Brand Gap' is a book that presents a unified theory of brand-building, combining both strategic and creative approaches. It aims to help businesses create 'charismatic brands' that customers feel are essential to their lives. The book covers topics such as the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the importance of collaboration, the role of design in customer experience, and how to manage brands from the inside.
'The Brand Gap' is authored by Marty Neumeier, a renowned branding expert who has written several influential books on the subject. Neumeier has extensive experience in brand consulting and design, making him a credible voice in the field of branding.
The main topics covered in 'The Brand Gap' include the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the three most powerful questions to ask about any brand, the importance of collaboration in brand-building, the role of design in customer experience, how to test brand concepts quickly and cheaply, and the importance of managing brands from the inside.
'The Brand Gap' is unique because it integrates both strategic and creative approaches to brand-building, rather than focusing on just one aspect. This holistic view helps businesses create more effective and charismatic brands. The book is also known for its concise and entertaining style, making complex concepts easy to understand in a short read.
'The Brand Gap' is designed to be a quick read, taking approximately two hours to complete. Despite its brevity, the book is packed with valuable insights and actionable advice for brand-building.
'Meditations' is a series of personal writings by Marcus Aurelius, the Roman Emperor from AD 161 to 180. It consists of his private notes to himself and his ideas on Stoic philosophy. The book offers practical advice on personal conduct and provides historical insight into Roman times.
Pros of 'Meditations by Marcus Aurelius' include practical advice on personal conduct, historical insight into Roman times, and the unique perspective of being written by a Roman Emperor. There are currently no listed cons for the book.
'Meditations' was written by Marcus Aurelius, who was the Roman Emperor from AD 161 to 180.