The Brand Gap: How to Bridge the Distance Between Business Strategy and Design vs. Long Walk to Freedom by Nelson Mandela

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary

Long Walk to Freedom by Nelson Mandela

Long Walk to Freedom is an autobiography by South Africa's first democratically elected President Nelson Mandela, and it was first published in 1994 by Little Brown & Co. The book profiles his early life, coming of age, education and 27 years spent in prison If you're new to South African history, as I was, this is a great starting point. Why not hear from the man who played a key part in it?

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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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    2.Born a Crime by Trevor Noah

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    5.Barbarian Days by William Finnegan

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    1.Confessions of an Advertising Man

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    2.The Design Of Everyday Things

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    3.Trevor Noah

    Trevor Noah is a South African comedian, writer, producer, and television host, born on February 20, 1984, in Johannesburg. His upbringing was complicated by apartheid-era laws that made his parents’ interracial relationship illegal. His mother is Xhosa, and his father is Swiss-German. Growing up in Soweto, he experienced firsthand the complexities of race and identity in South Africa, something that would later shape much of his comedy. He started his entertainment career in South Africa, first appearing on television in 2002. By his early twenties, he was hosting shows on national TV and performing stand-up comedy. His routines often focused on race, culture, and politics, blending sharp observations with personal stories. In 2011, Noah moved to the United States. By 2014, he was a contributor on The Daily Show and took over as host from Jon Stewart in 2015. His style was more laid-back than Stewart’s, mixing global perspectives with humor rooted in his South African background. While some viewers appreciated his international take, others felt the show lost some of its bite. Still, he connected with younger audiences, especially on digital platforms. Noah is also known for Born a Crime, his 2016 memoir about growing up in South Africa, which became a bestseller. Beyond The Daily Show, he’s hosted major events like the Grammy Awards several times and the White House Correspondents’ Dinner in 2022. After leaving The Daily Show in late 2022, he shifted focus to stand-up tours, podcasts, and other projects. Offstage, Noah speaks several languages, supports Liverpool FC, and runs a foundation aimed at improving youth education in South Africa. Despite the humor in his work, much of his life—like surviving domestic violence in his family—has been marked by serious challenges, which he addresses with honesty and wit.

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    2.Skin in the Game: Hidden Asymmetries in Daily Life

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    4.Fooled by Randomness

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