The Brand Gap: How to Bridge the Distance Between Business Strategy and Design vs. Chinese Ebooks on Amazon Kindle

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary

Chinese Ebooks on Amazon Kindle

That's right, the Kindle can a great tool for learning Mandarin. You can download a free Chinese dictionary called CC-CEDICT. Then you can tap on any word to get the English translation and the pinyin. There are plenty of Chinese ebooks you can find online for free or purchase on Amazon. I used this method earlier this year to read a few chapters of Harry Potter and now I'm reading The Three-Body Problem by ‎Liu Cixin.

Image of The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
www.amazon.com/Brand...

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