The Brand Gap: How to Bridge the Distance Between Business Strategy and Design vs. Why We Sleep
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary
Why We Sleep
By Mathew Walker - We sleep 1/3 of our life yet understand so little about it...
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Frequently Asked Questions
'The Brand Gap' focuses on bridging the gap between business strategy and design, providing insights into brand-building and its impact on competition. It is particularly beneficial for those looking to enhance their branding and marketing strategies. In contrast, 'Why We Sleep' delves into the science of sleep and its importance for overall health and well-being. While both books offer valuable insights, 'The Brand Gap' is more applicable for business professionals, whereas 'Why We Sleep' is essential for understanding the significance of sleep in our lives.
'The Brand Gap' provides actionable insights specifically for branding and marketing, making it a great resource for professionals in those fields. It teaches how to create a charismatic brand and manage it effectively. On the other hand, 'Why We Sleep' offers insights into the importance of sleep for personal health and cognitive function, which can lead to improved productivity and well-being. Depending on your focus—whether on professional branding or personal health—each book offers actionable insights in its respective area.
'The Brand Gap' is a book that presents a unified theory of brand-building, combining both strategic and creative approaches. It aims to help businesses create 'charismatic brands' that customers feel are essential to their lives. The book covers topics such as the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the importance of collaboration, the role of design in customer experience, and how to manage brands from the inside.
'The Brand Gap' is authored by Marty Neumeier, a renowned branding expert who has written several influential books on the subject. Neumeier has extensive experience in brand consulting and design, making him a credible voice in the field of branding.
The main topics covered in 'The Brand Gap' include the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the three most powerful questions to ask about any brand, the importance of collaboration in brand-building, the role of design in customer experience, how to test brand concepts quickly and cheaply, and the importance of managing brands from the inside.
'The Brand Gap' is unique because it integrates both strategic and creative approaches to brand-building, rather than focusing on just one aspect. This holistic view helps businesses create more effective and charismatic brands. The book is also known for its concise and entertaining style, making complex concepts easy to understand in a short read.
'The Brand Gap' is designed to be a quick read, taking approximately two hours to complete. Despite its brevity, the book is packed with valuable insights and actionable advice for brand-building.
'Why We Sleep' by Matthew Walker explores the vital importance of sleep, how it affects our health, and the consequences of sleep deprivation. The book delves into the science behind sleep, offering insights into why we need it and how it influences our cognitive functions, physical health, and overall well-being.
Matthew Walker is a professor of neuroscience and psychology at the University of California, Berkeley. He is a renowned sleep expert who has conducted extensive research on the impact of sleep on human health. Walker is the author of the book 'Why We Sleep,' which aims to educate the public on the importance of sleep.
'Why We Sleep' covers a range of topics related to sleep, including the stages of sleep, the impact of sleep on learning and memory, the health consequences of sleep deprivation, and the role of dreams. The book also offers practical advice on how to improve sleep quality and discusses the societal implications of widespread sleep neglect.
According to 'Why We Sleep,' sleep is crucial for maintaining cognitive functions, physical health, and emotional stability. It plays a vital role in memory consolidation, immune system functioning, and metabolic regulation. Lack of sleep can lead to a range of health issues, including increased risk of chronic diseases, impaired cognitive performance, and mood disorders.
