The Brand Gap: How to Bridge the Distance Between Business Strategy and Design vs. Nicomachean Ethics
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary
Nicomachean Ethics
"Nicomachean Ethics," written by the ancient Greek philosopher Aristotle, is a foundational text in Western philosophy. This work explores the nature of ethical virtue and the path to a good and fulfilling life. Aristotle delves into concepts such as happiness (eudaimonia), virtue (arete), and the importance of practical wisdom (phronesis). The text is a detailed examination of how individuals can achieve moral and intellectual virtues through habitual practice and rational deliberation.
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| Essential reading for students of philosophy and ethics | 1 | |
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| Offers profound reflections on ethics and the good life | 1 |
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| Dense and complex | 1 |
Frequently Asked Questions
'The Brand Gap' is specifically designed for business professionals, focusing on bridging the gap between business strategy and design to create effective branding. It provides actionable insights and a clear framework for brand-building. In contrast, 'Nicomachean Ethics' is a philosophical text that explores ethical virtues and the nature of a good life, which may not have direct applications in business contexts. Therefore, for practical business applications, 'The Brand Gap' is more relevant.
'Nicomachean Ethics' offers a profound exploration of ethical concepts and the nature of virtue, making it essential for those interested in philosophy and ethics. It delves into complex ideas about happiness and moral virtues. On the other hand, 'The Brand Gap' focuses on branding strategies and does not address ethical considerations in depth. Therefore, for a deeper understanding of ethics, 'Nicomachean Ethics' is the superior choice.
'The Brand Gap' is designed as an accessible read, taking about two hours to complete, making it easier for a general audience to grasp its concepts. In contrast, 'Nicomachean Ethics' is known for its dense and complex language, which may require more effort and background knowledge in philosophy to fully understand. Thus, 'The Brand Gap' is generally considered easier to read.
'The Brand Gap' is a book that presents a unified theory of brand-building, combining both strategic and creative approaches. It aims to help businesses create 'charismatic brands' that customers feel are essential to their lives. The book covers topics such as the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the importance of collaboration, the role of design in customer experience, and how to manage brands from the inside.
'The Brand Gap' is authored by Marty Neumeier, a renowned branding expert who has written several influential books on the subject. Neumeier has extensive experience in brand consulting and design, making him a credible voice in the field of branding.
The main topics covered in 'The Brand Gap' include the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the three most powerful questions to ask about any brand, the importance of collaboration in brand-building, the role of design in customer experience, how to test brand concepts quickly and cheaply, and the importance of managing brands from the inside.
'The Brand Gap' is unique because it integrates both strategic and creative approaches to brand-building, rather than focusing on just one aspect. This holistic view helps businesses create more effective and charismatic brands. The book is also known for its concise and entertaining style, making complex concepts easy to understand in a short read.
'The Brand Gap' is designed to be a quick read, taking approximately two hours to complete. Despite its brevity, the book is packed with valuable insights and actionable advice for brand-building.
'Nicomachean Ethics,' written by the ancient Greek philosopher Aristotle, is a foundational text in Western philosophy. This work explores the nature of ethical virtue and the path to a good and fulfilling life. Aristotle delves into concepts such as happiness (eudaimonia), virtue (arete), and the importance of practical wisdom (phronesis). The text is a detailed examination of how individuals can achieve moral and intellectual virtues through habitual practice and rational deliberation.
Pros of 'Nicomachean Ethics' include it being essential reading for students of philosophy and ethics, offering practical wisdom, and providing profound reflections on ethics and the good life. However, a con is that the text can be dense and complex.
