The Brand Gap: How to Bridge the Distance Between Business Strategy and Design vs. Mythos by Stephen Fry
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary
Mythos by Stephen Fry
Greek myths retold by Stephen Fry. He is both the author and the narrator of this book. His wit and sense of humor come across in both the text and in the delivery. Plus, you actually get to learn Greek myths.
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Frequently Asked Questions
'The Brand Gap' focuses on bridging the gap between business strategy and design, making it particularly beneficial for those looking to enhance their branding and marketing strategies. In contrast, 'Mythos' is a retelling of Greek myths, which, while entertaining and educational, does not directly contribute to business strategy. Therefore, if your goal is to improve business acumen, 'The Brand Gap' would be the more beneficial choice.
'Mythos' by Stephen Fry is designed to entertain while educating readers about Greek mythology, infused with Fry's humor and storytelling style. In contrast, 'The Brand Gap' is more of a practical guide focused on branding principles. If you are looking for entertainment and a light read, 'Mythos' would likely provide more enjoyment, while 'The Brand Gap' serves a more educational and professional purpose.
'The Brand Gap' is specifically tailored to teach readers about branding concepts, making it the better choice for anyone interested in understanding how to build and manage a brand effectively. 'Mythos', while rich in cultural knowledge, does not cover branding concepts and is more focused on storytelling. Therefore, for branding knowledge, 'The Brand Gap' is superior.
'The Brand Gap' is a book that presents a unified theory of brand-building, combining both strategic and creative approaches. It aims to help businesses create 'charismatic brands' that customers feel are essential to their lives. The book covers topics such as the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the importance of collaboration, the role of design in customer experience, and how to manage brands from the inside.
'The Brand Gap' is authored by Marty Neumeier, a renowned branding expert who has written several influential books on the subject. Neumeier has extensive experience in brand consulting and design, making him a credible voice in the field of branding.
The main topics covered in 'The Brand Gap' include the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the three most powerful questions to ask about any brand, the importance of collaboration in brand-building, the role of design in customer experience, how to test brand concepts quickly and cheaply, and the importance of managing brands from the inside.
'The Brand Gap' is unique because it integrates both strategic and creative approaches to brand-building, rather than focusing on just one aspect. This holistic view helps businesses create more effective and charismatic brands. The book is also known for its concise and entertaining style, making complex concepts easy to understand in a short read.
'The Brand Gap' is designed to be a quick read, taking approximately two hours to complete. Despite its brevity, the book is packed with valuable insights and actionable advice for brand-building.
'Mythos by Stephen Fry' is a retelling of Greek myths. Stephen Fry, who is both the author and the narrator, brings his signature wit and sense of humor to the stories. The book covers various Greek myths, providing an entertaining and educational experience.
Stephen Fry is a British comedian, actor, writer, and presenter. He is known for his sharp wit and intelligent humor. He has written several books and has narrated many audiobooks, including 'Mythos,' where he retells Greek myths with a unique and engaging style.
The main features of 'Mythos by Stephen Fry' include its engaging retelling of Greek myths, Stephen Fry's witty and humorous writing style, and his captivating narration in the audiobook version. The book offers both entertainment and educational value, making it a delightful read for those interested in mythology.
