The Brand Gap: How to Bridge the Distance Between Business Strategy and Design vs. Barbarian Days by William Finnegan
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary
Barbarian Days by William Finnegan
Barbarian Days: A Surfing Life is William Finnegan’s story about growing up obsessed with surfing. It’s not just about catching waves—it’s about a whole way of life that’s demanding, addictive, and sometimes dangerous. Finnegan started young, learning to surf in California and Hawaii, and kept chasing waves into adulthood, traveling through places like Fiji, Australia, Indonesia, and Africa. Along the way, he mixes adventure with self-reflection, talking about friendships formed in the water, the culture around surfing, and how it all fit with the times—especially during the social changes of the 1960s and '70s. The book isn’t just about the thrill of surfing; Finnegan dives into the technical side of waves and the patience it takes to master them. He’s honest about his youthful recklessness—like taking LSD before surfing a massive wave in Maui—and the risks that came with his travels, from malaria scares to navigating shady markets. Still, surfing pulls him along, even when he’s jugg...
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Reviewed on 2/25/2025
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Frequently Asked Questions
'The Brand Gap' is focused on branding and business strategy, making it particularly beneficial for business professionals looking to enhance their understanding of brand-building and its impact on competition. In contrast, 'Barbarian Days' is an autobiographical account centered around surfing, appealing more to readers interested in personal narratives and the culture of surfing. Therefore, if your goal is to improve business acumen, 'The Brand Gap' would be the better choice.
'Barbarian Days' provides a personal narrative that explores themes of adventure, self-discovery, and the author's journey through the world of surfing, which can resonate with readers seeking inspiration and personal growth. On the other hand, 'The Brand Gap' focuses on strategic insights into branding and business, which may not directly address personal growth but can contribute to professional development. If personal growth through storytelling is your interest, 'Barbarian Days' would be more suitable.
'The Brand Gap' discusses the integration of creative and strategic thinking in branding, making it a valuable resource for those interested in the creative processes behind brand development. Conversely, 'Barbarian Days' offers a narrative that reflects the creative expression found in surfing and the lifestyle surrounding it. If your focus is on the creative aspects of branding, 'The Brand Gap' would be more relevant, while 'Barbarian Days' would appeal to those interested in creative expression through personal experiences.
'The Brand Gap' is a book that presents a unified theory of brand-building, combining both strategic and creative approaches. It aims to help businesses create 'charismatic brands' that customers feel are essential to their lives. The book covers topics such as the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the importance of collaboration, the role of design in customer experience, and how to manage brands from the inside.
'The Brand Gap' is authored by Marty Neumeier, a renowned branding expert who has written several influential books on the subject. Neumeier has extensive experience in brand consulting and design, making him a credible voice in the field of branding.
The main topics covered in 'The Brand Gap' include the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the three most powerful questions to ask about any brand, the importance of collaboration in brand-building, the role of design in customer experience, how to test brand concepts quickly and cheaply, and the importance of managing brands from the inside.
'The Brand Gap' is unique because it integrates both strategic and creative approaches to brand-building, rather than focusing on just one aspect. This holistic view helps businesses create more effective and charismatic brands. The book is also known for its concise and entertaining style, making complex concepts easy to understand in a short read.
'The Brand Gap' is designed to be a quick read, taking approximately two hours to complete. Despite its brevity, the book is packed with valuable insights and actionable advice for brand-building.
'Barbarian Days: A Surfing Life' is a memoir by William Finnegan that chronicles his lifelong obsession with surfing. The book explores not only the thrill of catching waves but also the culture surrounding surfing, the friendships formed in the water, and the personal reflections that come with a life dedicated to this demanding and sometimes dangerous sport. Finnegan shares his experiences from California and Hawaii to Fiji, Australia, Indonesia, and Africa, blending adventure with introspection.
'Barbarian Days' delves into several themes, including the passion and addiction associated with surfing, the risks involved in pursuing this lifestyle, and the impact of social changes during the 1960s and '70s. Finnegan reflects on his youthful recklessness, the technical aspects of surfing, and the balance between his career as a war reporter and his love for the ocean.
William Finnegan's writing in 'Barbarian Days' is characterized by vivid descriptions and a reflective tone. He captures both the beauty and the challenges of surfing, making readers feel as if they are experiencing the adventures alongside him. His narrative combines storytelling with insightful observations about life, friendship, and the allure of the ocean.
While there are no specific pros and cons listed for 'Barbarian Days', readers often appreciate its engaging storytelling and deep exploration of surfing culture. Some may find the technical aspects of surfing and the author's personal reflections to be less appealing if they are not interested in the sport. Overall, it is celebrated for its literary quality and the way it captures the essence of a life spent chasing waves.
