Chinese Grammar Wiki vs. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Chinese Grammar Wiki
This was my go-to page at the early stages of learning Mandarin. Chinese Grammar Wiki has an articles of each of the main aspects of Chinese grammar. For example, there are articles on how to use 一下, 在, 要, 就是, 才and many other Mandarin grammar points. Each word gets its own article with examples in pinyin and characters and, of course, English translations. You can also get website as a physical book or an ebook.
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary
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Frequently Asked Questions
Chinese Grammar Wiki is specifically designed for learners of Mandarin, providing detailed articles on grammar points with examples in pinyin, characters, and English translations. This makes it a focused resource for mastering the intricacies of the Chinese language. In contrast, The Brand Gap is a book that addresses branding strategies and design, offering insights into building a brand rather than language learning. Therefore, if your goal is to learn Mandarin, Chinese Grammar Wiki is the more effective choice, while The Brand Gap is better suited for those interested in branding.
The Brand Gap offers a comprehensive view of branding that can be applied globally, discussing the dynamics of competition and the importance of collaboration in brand-building. It provides a framework that can be utilized across various markets and cultures. On the other hand, Chinese Grammar Wiki is focused solely on the grammatical aspects of the Mandarin language, which is essential for effective communication in Chinese but does not address branding or marketing strategies. Thus, for insights into global branding, The Brand Gap is the more relevant resource.
Chinese Grammar Wiki is a comprehensive resource for learning Mandarin grammar. It features articles on various aspects of Chinese grammar, including how to use specific words like 一下, 在, 要, 就是, 才, and many others. Each article includes examples in pinyin, characters, and English translations. The website content is also available as a physical book or an ebook.
The main features of Chinese Grammar Wiki include detailed articles on different Mandarin grammar points, examples provided in pinyin, characters, and English translations, and availability as both a physical book and an ebook. It serves as a go-to resource for learners at various stages of their Mandarin learning journey.
Yes, you can get Chinese Grammar Wiki as a physical book or an ebook. This makes it convenient for learners who prefer offline studying or need a portable reference.
'The Brand Gap' is a book that presents a unified theory of brand-building, combining both strategic and creative approaches. It aims to help businesses create 'charismatic brands' that customers feel are essential to their lives. The book covers topics such as the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the importance of collaboration, the role of design in customer experience, and how to manage brands from the inside.
'The Brand Gap' is authored by Marty Neumeier, a renowned branding expert who has written several influential books on the subject. Neumeier has extensive experience in brand consulting and design, making him a credible voice in the field of branding.
The main topics covered in 'The Brand Gap' include the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the three most powerful questions to ask about any brand, the importance of collaboration in brand-building, the role of design in customer experience, how to test brand concepts quickly and cheaply, and the importance of managing brands from the inside.
'The Brand Gap' is unique because it integrates both strategic and creative approaches to brand-building, rather than focusing on just one aspect. This holistic view helps businesses create more effective and charismatic brands. The book is also known for its concise and entertaining style, making complex concepts easy to understand in a short read.
'The Brand Gap' is designed to be a quick read, taking approximately two hours to complete. Despite its brevity, the book is packed with valuable insights and actionable advice for brand-building.
