The Brand Gap: How to Bridge the Distance Between Business Strategy and Design vs. The Republic
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary
The Republic
The Republic is a Socratic dialogue, written by Plato around 380 BC, concerning the definition of justice, the order and character of the just city-state and the just man—for this reason, ancient readers used the name On Justice as an alternative title (not to be confused with the spurious dialogue also titled On Justice). The dramatic date of the dialogue has been much debated and though it might have taken place some time during the Peloponnesian War, "there would be jarring anachronisms if any of the candidate specific dates between 432 and 404 were assigned". It is Plato's best-known work and has proven to be one of the most intellectually and historically influential works of philosophy and political theory. In it, Socrates along with various Athenians and foreigners discuss the meaning of justice and examine whether or not the just man is happier than the unjust man by considering a series of different cities coming into existence "in speech", culminating in a city called Kallipo...
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Frequently Asked Questions
'The Brand Gap' is specifically designed for business professionals, focusing on bridging the gap between business strategy and design. It provides actionable insights and a clear framework for brand-building, making it highly practical for immediate application in marketing and branding contexts. In contrast, 'The Republic' is a philosophical text that delves into abstract concepts of justice and governance, which may not offer direct business applications. Therefore, for practical business use, 'The Brand Gap' is the more suitable choice.
'The Republic' offers a profound exploration of philosophical concepts, particularly regarding justice, governance, and the nature of the ideal society. It engages with complex ideas and theories that have influenced Western thought for centuries. In contrast, 'The Brand Gap' focuses on branding and marketing strategies, which, while valuable, do not delve into philosophical discourse. Therefore, for those seeking a deeper philosophical exploration, 'The Republic' is the clear choice.
'The Brand Gap' is designed to be an accessible read, taking about two hours to complete, and presents its ideas in a straightforward manner. In contrast, 'The Republic' is known for its dense and complex language, which can be challenging for readers. Therefore, if ease of reading is a priority, 'The Brand Gap' is the easier option.
'The Republic' is often regarded as a timeless work that continues to influence discussions on justice and political theory, making it highly relevant across generations. While 'The Brand Gap' provides valuable insights into modern branding practices, its relevance is more context-specific to contemporary business environments. Thus, in terms of timeless relevance, 'The Republic' holds a stronger position.
'The Brand Gap' is a book that presents a unified theory of brand-building, combining both strategic and creative approaches. It aims to help businesses create 'charismatic brands' that customers feel are essential to their lives. The book covers topics such as the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the importance of collaboration, the role of design in customer experience, and how to manage brands from the inside.
'The Brand Gap' is authored by Marty Neumeier, a renowned branding expert who has written several influential books on the subject. Neumeier has extensive experience in brand consulting and design, making him a credible voice in the field of branding.
The main topics covered in 'The Brand Gap' include the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the three most powerful questions to ask about any brand, the importance of collaboration in brand-building, the role of design in customer experience, how to test brand concepts quickly and cheaply, and the importance of managing brands from the inside.
'The Brand Gap' is unique because it integrates both strategic and creative approaches to brand-building, rather than focusing on just one aspect. This holistic view helps businesses create more effective and charismatic brands. The book is also known for its concise and entertaining style, making complex concepts easy to understand in a short read.
'The Brand Gap' is designed to be a quick read, taking approximately two hours to complete. Despite its brevity, the book is packed with valuable insights and actionable advice for brand-building.
'The Republic' is a Socratic dialogue written by Plato around 380 BC. It addresses the definition of justice and examines the order and character of the just city-state and the just man. The dialogue explores whether a just man is happier than an unjust man through discussions on various topics, including the theory of forms, the immortality of the soul, and the roles of philosophers and poets in society.
Pros of 'The Republic' include its significant influence on Western thought and its timeless relevance. However, the dialogue is known for its dense and complex language, and the abstract concepts can be challenging to grasp.
'The Republic' was written by the ancient Greek philosopher Plato.
'The Republic' is considered an influential work because it has significantly shaped Western philosophical and political thought. Its discussions on justice, the ideal state, and the role of philosophers have had a lasting impact on intellectual history.
Key themes in 'The Republic' include justice, the ideal state, the theory of forms, the immortality of the soul, and the roles of philosophers and poets in society.
