The Brand Gap: How to Bridge the Distance Between Business Strategy and Design vs. Outlive By Peter Attia
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary
Outlive By Peter Attia
Modern healthcare is often reactive. This is part of the reason why preventative medicine is so key.
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Frequently Asked Questions
'The Brand Gap' focuses on the integration of business strategy and design to create effective branding, making it ideal for those looking to enhance their brand-building skills. In contrast, 'Outlive' emphasizes preventative medicine and longevity, appealing to readers interested in health and wellness. Therefore, the choice depends on whether you are more focused on branding strategies or health improvement.
'The Brand Gap' offers a unified theory of brand-building with practical insights on collaboration and design's impact on customer experience, making it actionable for marketers and business strategists. 'Outlive', while informative about health and longevity, may not provide as direct a framework for immediate application in daily life. Thus, 'The Brand Gap' may be seen as more actionable in a business context.
Yes, 'The Brand Gap' primarily targets marketers, business owners, and designers interested in branding strategies, while 'Outlive' is aimed at individuals seeking to improve their health and longevity through preventative medicine. This distinction in audience focus highlights the different applications of each book's content.
'The Brand Gap' is a book that presents a unified theory of brand-building, combining both strategic and creative approaches. It aims to help businesses create 'charismatic brands' that customers feel are essential to their lives. The book covers topics such as the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the importance of collaboration, the role of design in customer experience, and how to manage brands from the inside.
'The Brand Gap' is authored by Marty Neumeier, a renowned branding expert who has written several influential books on the subject. Neumeier has extensive experience in brand consulting and design, making him a credible voice in the field of branding.
The main topics covered in 'The Brand Gap' include the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the three most powerful questions to ask about any brand, the importance of collaboration in brand-building, the role of design in customer experience, how to test brand concepts quickly and cheaply, and the importance of managing brands from the inside.
'The Brand Gap' is unique because it integrates both strategic and creative approaches to brand-building, rather than focusing on just one aspect. This holistic view helps businesses create more effective and charismatic brands. The book is also known for its concise and entertaining style, making complex concepts easy to understand in a short read.
'The Brand Gap' is designed to be a quick read, taking approximately two hours to complete. Despite its brevity, the book is packed with valuable insights and actionable advice for brand-building.
'Outlive: The Science and Art of Longevity' by Peter Attia focuses on the importance of preventative medicine over reactive healthcare. The book delves into strategies and scientific principles that can help extend human life and improve health span.
Peter Attia is a physician specializing in the applied science of longevity. He is known for his work in preventative medicine and has a background in surgery, as well as expertise in nutritional biochemistry.
The main themes of 'Outlive' include the importance of preventative medicine, strategies to extend life span, and scientific principles to improve overall health. The book aims to shift focus from reactive healthcare to proactive measures that can enhance longevity and wellness.
