David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.

"Project Hail Mary" is a space adventure story written by Andy Weir, the same guy who wrote "The Martian." It's about a man named Ryland Grace who wakes up on a spaceship with no memory of who he is or why he's there. He figures out he's on a mission to save Earth from disaster. The story follows him as he tries to remember his past and complete his mission, which involves a lot of science and problem-solving. Along the way, he meets an alien, and they form an unlikely friendship. The book is full of cool science stuff, suspense, and humor. It's like a mix of a mystery and a space adventure, with a lot of heart. The narration by Ray Porter is superb, with sound effects and excellent voice work.

Born a Crime: Stories from a South African Childhood is Trevor Noah’s autobiography, published in 2016. It tells the story of his early years growing up in South Africa during and after apartheid. The title comes from the fact that his birth—he had a black Xhosa mother and a white Swiss-German father—was literally considered a crime under apartheid laws that banned interracial relationships at the time. The book is a mix of humor and tough truths. Much of it focuses on Trevor’s relationship with his mother, Patricia, who plays a huge role in his life. She’s portrayed as tough, religious, and fiercely independent—someone who dragged him to multiple church services every week, even during times of violence and unrest. Her strong influence shapes his character, often through strict discipline and sharp lessons about right and wrong. Trevor shares stories from his childhood that range from funny to intense. There’s a scene where his mother throws him out of a moving minibus to save him from a potentially dangerous driver. He also talks about using his talent for languages to navigate different cultural groups in South Africa, and how he hustled by selling bootleg CDs to make money. But not all his stories are light—he describes living with his abusive stepfather, Abel, whose violence culminated in him shooting Trevor’s mother, though she miraculously survived. Despite the heavy topics—racism, poverty, domestic abuse—Noah’s storytelling is funny, honest, and full of warmth. The book gives a personal look at how apartheid shaped everyday life but also highlights the resilience of his family, especially his mother. The memoir was widely praised, becoming a bestseller and earning spots on numerous “best of the year” lists. It struck a chord with readers around the world, and even inspired figures like U.S. Senator Tammy Duckworth and First Lady Jill Biden, who assigned it as reading for her English class. A film adaptation is in the works, with Lupita Nyong’o set to play Trevor’s mother and co-produce the project.

Long Walk to Freedom is an autobiography by South Africa's first democratically elected President Nelson Mandela, and it was first published in 1994 by Little Brown & Co. The book profiles his early life, coming of age, education and 27 years spent in prison If you're new to South African history, as I was, this is a great starting point. Why not hear from the man who played a key part in it?

Greek myths retold by Stephen Fry. He is both the author and the narrator of this book. His wit and sense of humor come across in both the text and in the delivery. Plus, you actually get to learn Greek myths.

"Antifragile: Things That Gain from Disorder" by Nassim Nicholas Taleb is a groundbreaking exploration of systems and entities that thrive and grow stronger in the face of stress, volatility, and chaos. Taleb introduces the concept of "antifragility," which goes beyond resilience or robustness. Through a mix of philosophy, practical wisdom, and real-world examples, Taleb illustrates how embracing uncertainty and leveraging disorder can lead to success and innovation. This book is essential for anyone interested in risk management, personal development, and understanding how to benefit from uncertainty and change.

The best book about the best director in the world. It was such a great book it was adapted into a movie. Bet the other books on this list can't say that!

The great thing about this book is that it takes a big-picture view of human history. It attempts to explain the main themes of human history without getting bogged down in the details. Sapiens also debunks many popular myths about human history, including the one that people today live happier lives and have better diets than our hunter-gatherer predecessors. It comes with an epilogue about the future of humankind in light of ever-accelerating technological progress. With the recent advances in AI it is more relevant than ever. If you're going to read one book on history this year, read this one.

“I set out to write a book about what to do to make a great work of art. Instead, it revealed itself to be a book on how to be.” —Rick Rubin

Ryland Grace is the sole survivor on a desperate, last-chance mission—and if he fails, humanity and the earth itself will perish. Except that right now, he doesn’t know that. He can’t even remember his own name, let alone the nature of his assignment or how to complete it. All he knows is that he’s been asleep for a very, very long time. And he’s just been awakened to find himself millions of miles from home, with nothing but two corpses for company. His crewmates dead, his memories fuzzily returning, Ryland realizes that an impossible task now confronts him. Hurtling through space on this tiny ship, it’s up to him to puzzle out an impossible scientific mystery—and conquer an extinction-level threat to our species. And with the clock ticking down and the nearest human being light-years away, he’s got to do it all alone. Or does he? An irresistible interstellar adventure as only Andy Weir could deliver, Project Hail Mary is a tale of discovery, speculation, and survival to rival The Martian—while taking us to places it never dreamed of going.

Six days ago, astronaut Mark Watney became one of the first people to walk on Mars. Now, he’s sure he’ll be the first person to die there. After a dust storm nearly kills him and forces his crew to evacuate while thinking him dead, Mark finds himself stranded and completely alone with no way to even signal Earth that he’s alive—and even if he could get word out, his supplies would be gone long before a rescue could arrive. Chances are, though, he won’t have time to starve to death. The damaged machinery, unforgiving environment, or plain-old “human error” are much more likely to kill him first. But Mark isn’t ready to give up yet. Drawing on his ingenuity, his engineering skills—and a relentless, dogged refusal to quit—he steadfastly confronts one seemingly insurmountable obstacle after the next. Will his resourcefulness be enough to overcome the impossible odds against him?

Jasmine Bashara never signed up to be a hero. She just wanted to get rich. Not crazy, eccentric-billionaire rich, like many of the visitors to her hometown of Artemis, humanity’s first and only lunar colony. Just rich enough to move out of her coffin-sized apartment and eat something better than flavored algae. Rich enough to pay off a debt she’s owed for a long time. So when a chance at a huge score finally comes her way, Jazz can’t say no. Sure, it requires her to graduate from small-time smuggler to full-on criminal mastermind. And it calls for a particular combination of cunning, technical skills, and large explosions—not to mention sheer brazen swagger. But Jazz has never run into a challenge her intellect can’t handle, and she figures she’s got the ‘swagger’ part down. The trouble is, engineering the perfect crime is just the start of Jazz’s problems. Because her little heist is about to land her in the middle of a conspiracy for control of Artemis itself. Trapped between competing forces, pursued by a killer and the law alike, even Jazz has to admit she’s in way over her head. She’ll have to hatch a truly spectacular scheme to have a chance at staying alive and saving her city. Jazz is no hero, but she is a very good criminal. That’ll have to do. Propelled by its heroine’s wisecracking voice, set in a city that’s at once stunningly imagined and intimately familiar, and brimming over with clever problem-solving and heist-y fun, Artemis is another irresistible brew of science, suspense, and humor from #1 bestselling author Andy Weir.

To get simple ideas and useful tools that help you save time and grow faster. Whether you're working on a business, building a brand, or improving your projects, you’ll find practical tips and strategies to make your work easier and more effective. To get simple ideas and useful tools that help you save time and grow faster. Whether you're working on a business, building a brand, or improving your projects, you’ll find practical tips and strategies to make your work easier and more effective.

By Mathew Walker - We sleep 1/3 of our life yet understand so little about it...

Discover the secrets to a long, healthy, and fulfilling life with "Ikigai: The Japanese Secret to a Long and Happy Life" by Héctor García and Francesc Miralles. This insightful book delves into the Japanese concept of ikigai, or a "reason for being," which is believed to be a key factor in the remarkable longevity of the residents of Okinawa, a Japanese village known for having the world’s highest percentage of centenarians. Through interviews with these vibrant centenarians, the authors uncover how the principles of ikigai—where passion, mission, vocation, and profession intersect—contribute to their happiness and longevity. The book reveals the residents' daily practices, from their nutrient-rich diets and active lifestyles to their strong community bonds and purposeful work. "Ikigai" provides practical advice and tools to help readers discover their own ikigai, offering a blend of cultural wisdom and actionable steps towards a life filled with purpose, health, and joy. This book is a valuable resource for anyone interested in enhancing their well-being and finding deeper satisfaction in everyday life.

"The Bed of Procrustes" is a collection of aphorisms by Nassim Nicholas Taleb that distills his philosophical insights into short, thought-provoking statements. The title refers to the Greek myth of Procrustes, symbolizing the tendency to force things into unnatural conformity. Through these aphorisms, Taleb critiques modern society's flaws, biases, and misconceptions, offering a sharp, often humorous, commentary on topics ranging from knowledge and science to wealth and human behavior. This book is perfect for readers who enjoy deep, philosophical musings and appreciate Taleb's sharp wit and unconventional perspectives.

In an engaging YouTube tutorial, the speaker presents a case study of their online coaching experience, emphasizing the "15-day business builder challenge" offered by legendary mocker. Initially skeptical about its low cost, the creator elaborates on how the product surpasses expectations, providing substantial value and catalyzing an expectation shift among users. The video further discusses the broader implications of setting price points in digital marketing, suggesting that a modest investment can lead to significant educational empowerment and reduced refund demands. The presentation concludes by inviting viewers to try the challenge themselves via a provided link and to subscribe for more insightful content. The Little Investment That Could: How $7 Opens Doors in Online Business: https://www.youtube.com/watch?v=L0tD-jGQ6O4

A profound narrative unfolds in the video as the speaker recounts his initial entanglement with misleading online money-making strategies, emphasizing the uselessness of quick-fix solutions like buying accounts and using proxies. A significant insight was gained when they turned to seasoned online marketers who advocated for a structured and genuine digital marketing education, steering the speaker away from the deceptive practices that initially trapped them. Leveraging Genuine Connections Over Superficial Strategies in Marketing: https://www.youtube.com/watch?v=yx47VOC7kfE

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