Artemis vs. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Artemis
Jasmine Bashara never signed up to be a hero. She just wanted to get rich. Not crazy, eccentric-billionaire rich, like many of the visitors to her hometown of Artemis, humanity’s first and only lunar colony. Just rich enough to move out of her coffin-sized apartment and eat something better than flavored algae. Rich enough to pay off a debt she’s owed for a long time. So when a chance at a huge score finally comes her way, Jazz can’t say no. Sure, it requires her to graduate from small-time smuggler to full-on criminal mastermind. And it calls for a particular combination of cunning, technical skills, and large explosions—not to mention sheer brazen swagger. But Jazz has never run into a challenge her intellect can’t handle, and she figures she’s got the ‘swagger’ part down. The trouble is, engineering the perfect crime is just the start of Jazz’s problems. Because her little heist is about to land her in the middle of a conspiracy for control of Artemis itself. Trapped...
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary

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Complex technical jargon | 1 | |
Uneven pacing at times | 1 | |
Limited character development | 1 | |
Less grounded than "The Martian" | 1 |
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Frequently Asked Questions
Artemis is likely a better choice for readers interested in storytelling, as it features a fast-paced narrative, a strong protagonist, and a unique lunar setting. The book is rich in humor and scientific details, making it engaging for those who enjoy character-driven plots. In contrast, The Brand Gap focuses on branding theory and business strategy, which may not appeal to readers looking for a narrative experience.
Yes, Artemis generally offers more entertainment value due to its engaging plot, humor, and relatable characters. The book's heist-driven storyline and witty dialogue provide a fun reading experience. On the other hand, The Brand Gap is more of a theoretical guide on branding and may not provide the same level of entertainment for casual readers.
Artemis has a stronger focus on character development, particularly through its protagonist, Jasmine Bashara, who is relatable and complex. However, some readers note that character development can be limited. The Brand Gap, being a business-focused book, does not prioritize character development as it is more about concepts and strategies in branding.
For readers who enjoy science fiction, the scientific detail in Artemis is likely more engaging than the theoretical concepts in The Brand Gap. Artemis incorporates rich scientific elements into its narrative, enhancing the story's immersion. In contrast, The Brand Gap presents branding theories that may be more appealing to business professionals than to those seeking an engaging narrative.
'Artemis' is a science fiction novel by Andy Weir that follows the story of Jasmine Bashara, a small-time smuggler in humanity’s first and only lunar colony. In her quest to get rich and improve her living conditions, she gets involved in a high-stakes heist that leads her into a dangerous conspiracy for control of Artemis itself. The novel is filled with scientific details, humor, and suspense.
Pros of 'Artemis' include its fast-paced and engaging plot, a strong and relatable protagonist, rich scientific details, humorous dialogue, and a unique lunar setting. However, some cons are the complex technical jargon, uneven pacing at times, limited character development, and it being less grounded than Andy Weir's previous novel, 'The Martian'.
The protagonist of 'Artemis' is Jasmine Bashara, also known as Jazz. She is a small-time smuggler living in Artemis, the first and only lunar colony. Jazz is ambitious and resourceful, willing to take on risky ventures to achieve her goal of becoming wealthy.
'Artemis' is written by Andy Weir, who is also the author of the bestselling novel 'The Martian'. Weir is known for his detailed scientific accuracy and engaging storytelling style.
The setting of 'Artemis' is unique because it takes place in humanity’s first and only lunar colony. The city of Artemis is vividly imagined and combines elements of a futuristic lunar environment with familiar aspects of human society, making for a fascinating backdrop to the story.
'The Brand Gap' is a book that presents a unified theory of brand-building, combining both strategic and creative approaches. It aims to help businesses create 'charismatic brands' that customers feel are essential to their lives. The book covers topics such as the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the importance of collaboration, the role of design in customer experience, and how to manage brands from the inside.
'The Brand Gap' is authored by Marty Neumeier, a renowned branding expert who has written several influential books on the subject. Neumeier has extensive experience in brand consulting and design, making him a credible voice in the field of branding.
The main topics covered in 'The Brand Gap' include the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the three most powerful questions to ask about any brand, the importance of collaboration in brand-building, the role of design in customer experience, how to test brand concepts quickly and cheaply, and the importance of managing brands from the inside.
'The Brand Gap' is unique because it integrates both strategic and creative approaches to brand-building, rather than focusing on just one aspect. This holistic view helps businesses create more effective and charismatic brands. The book is also known for its concise and entertaining style, making complex concepts easy to understand in a short read.
'The Brand Gap' is designed to be a quick read, taking approximately two hours to complete. Despite its brevity, the book is packed with valuable insights and actionable advice for brand-building.