The Brand Gap: How to Bridge the Distance Between Business Strategy and Design vs. The Design Of Everyday Things
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary
The Design Of Everyday Things
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only f...
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Frequently Asked Questions
'The Design Of Everyday Things' delves into the principles of cognitive psychology to explain why some products are user-friendly and others are not. It focuses on the importance of visible controls, natural relationships between functions, and intelligent use of constraints. On the other hand, 'The Brand Gap: How to Bridge the Distance Between Business Strategy and Design' offers a unified theory of brand-building and emphasizes the collaboration between strategic and creative approaches to create charismatic brands. If your primary interest is in understanding the intricacies of product design, 'The Design Of Everyday Things' would be more beneficial. However, if you are looking to understand how design impacts branding and business strategy, 'The Brand Gap' would be more suitable.
'The Brand Gap: How to Bridge the Distance Between Business Strategy and Design' is specifically tailored for those who want to improve their brand-building strategy. It presents a unified theory of brand-building, covering essential disciplines, the dynamics of competition, and the importance of collaboration. 'The Design Of Everyday Things,' while insightful on product usability and design principles, does not focus on branding strategy. Therefore, for entrepreneurs aiming to enhance their brand-building efforts, 'The Brand Gap' is the more suitable choice.
'The Brand Gap' is a book that presents a unified theory of brand-building, combining both strategic and creative approaches. It aims to help businesses create 'charismatic brands' that customers feel are essential to their lives. The book covers topics such as the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the importance of collaboration, the role of design in customer experience, and how to manage brands from the inside.
'The Brand Gap' is authored by Marty Neumeier, a renowned branding expert who has written several influential books on the subject. Neumeier has extensive experience in brand consulting and design, making him a credible voice in the field of branding.
The main topics covered in 'The Brand Gap' include the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the three most powerful questions to ask about any brand, the importance of collaboration in brand-building, the role of design in customer experience, how to test brand concepts quickly and cheaply, and the importance of managing brands from the inside.
'The Brand Gap' is unique because it integrates both strategic and creative approaches to brand-building, rather than focusing on just one aspect. This holistic view helps businesses create more effective and charismatic brands. The book is also known for its concise and entertaining style, making complex concepts easy to understand in a short read.
'The Brand Gap' is designed to be a quick read, taking approximately two hours to complete. Despite its brevity, the book is packed with valuable insights and actionable advice for brand-building.
'The Design Of Everyday Things' is a book that explores the principles of good product design. It argues that many common usability issues stem from poor design that ignores the needs of users and cognitive psychology principles. The book emphasizes making controls and functions visible, using natural relationships, and applying intelligent constraints to guide users effortlessly.
The author of 'The Design Of Everyday Things' is Don Norman, a renowned cognitive scientist and usability engineer known for his contributions to the field of design.
'The Design Of Everyday Things' discusses several key principles of good design, including making things visible, exploiting natural relationships between controls and their functions, and using constraints intelligently to guide users towards the right actions.
'The Design Of Everyday Things' is considered a powerful primer on design because it provides clear, actionable guidelines for creating user-friendly products. It explains why certain designs frustrate users and offers practical solutions to make products more intuitive and satisfying to use.
