The Brand Gap: How to Bridge the Distance Between Business Strategy and Design vs. YOU are NOT so SMART
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary
YOU are NOT so SMART
Finally realize why I'm such dumb *ss
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Frequently Asked Questions
'The Brand Gap' focuses on the strategic and creative aspects of brand-building, providing a unified theory that is essential for marketers and business strategists. It covers practical insights into creating a charismatic brand and emphasizes collaboration and design. In contrast, 'YOU are NOT so SMART' delves into cognitive biases and the psychology behind decision-making, which may not directly relate to branding. Therefore, if your goal is to enhance branding knowledge, 'The Brand Gap' is likely more beneficial.
'The Brand Gap' provides a practical framework for understanding branding through its five essential disciplines and actionable insights on brand management. It is designed for quick comprehension and application in business contexts. On the other hand, 'YOU are NOT so SMART' is more theoretical, focusing on understanding human behavior and cognitive biases rather than offering direct branding strategies. Thus, for practical branding concepts, 'The Brand Gap' is the superior choice.
Yes, 'YOU are NOT so SMART' explores cognitive biases and the psychology of decision-making, which can complement the branding strategies discussed in 'The Brand Gap'. Understanding how consumers think and make decisions can enhance the effectiveness of branding efforts. Therefore, while 'The Brand Gap' focuses on brand-building, insights from 'YOU are NOT so SMART' can provide valuable context for understanding consumer behavior.
'The Brand Gap' is a book that presents a unified theory of brand-building, combining both strategic and creative approaches. It aims to help businesses create 'charismatic brands' that customers feel are essential to their lives. The book covers topics such as the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the importance of collaboration, the role of design in customer experience, and how to manage brands from the inside.
'The Brand Gap' is authored by Marty Neumeier, a renowned branding expert who has written several influential books on the subject. Neumeier has extensive experience in brand consulting and design, making him a credible voice in the field of branding.
The main topics covered in 'The Brand Gap' include the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the three most powerful questions to ask about any brand, the importance of collaboration in brand-building, the role of design in customer experience, how to test brand concepts quickly and cheaply, and the importance of managing brands from the inside.
'The Brand Gap' is unique because it integrates both strategic and creative approaches to brand-building, rather than focusing on just one aspect. This holistic view helps businesses create more effective and charismatic brands. The book is also known for its concise and entertaining style, making complex concepts easy to understand in a short read.
'The Brand Gap' is designed to be a quick read, taking approximately two hours to complete. Despite its brevity, the book is packed with valuable insights and actionable advice for brand-building.
'YOU are NOT so SMART' by David McRaney is a book that delves into the common misconceptions and cognitive biases that affect our everyday thinking. It explores why people often overestimate their intelligence and make irrational decisions.
David McRaney is an American journalist, author, and lecturer known for his work on the subject of cognitive psychology. He is best known for his book 'YOU are NOT so SMART' and its subsequent works, which explore the psychology behind human irrationality.
As of now, there are no user-generated pros and cons for 'YOU are NOT so SMART'. Generally, readers appreciate its insightful and humorous approach to cognitive psychology, while some may find its content repetitious or overly simplified.
