The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary

The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary

Born a Crime: Stories from a South African Childhood is Trevor Noah’s autobiography, published in 2016. It tells the story of his early years growing up in South Africa during and after apartheid. The title comes from the fact that his birth—he had a black Xhosa mother and a white Swiss-German father—was literally considered a crime under apartheid laws that banned interracial relationships at the time. The book is a mix of humor and tough truths. Much of it focuses on Trevor’s relationship with his mother, Patricia, who plays a huge role in his life. She’s portrayed as tough, religious, and fiercely independent—someone who dragged him to multiple church services every week, even during times of violence and unrest. Her strong influence shapes his character, often through strict discipline and sharp lessons about right and wrong. Trevor shares stories from his childhood that range from funny to intense. There’s a scene where his mother throws him out of a moving minibus to save him from a potentially dangerous driver. He also talks about using his talent for languages to navigate different cultural groups in South Africa, and how he hustled by selling bootleg CDs to make money. But not all his stories are light—he describes living with his abusive stepfather, Abel, whose violence culminated in him shooting Trevor’s mother, though she miraculously survived. Despite the heavy topics—racism, poverty, domestic abuse—Noah’s storytelling is funny, honest, and full of warmth. The book gives a personal look at how apartheid shaped everyday life but also highlights the resilience of his family, especially his mother. The memoir was widely praised, becoming a bestseller and earning spots on numerous “best of the year” lists. It struck a chord with readers around the world, and even inspired figures like U.S. Senator Tammy Duckworth and First Lady Jill Biden, who assigned it as reading for her English class. A film adaptation is in the works, with Lupita Nyong’o set to play Trevor’s mother and co-produce the project.

Born a Crime: Stories from a South African Childhood is Trevor Noah’s autobiography, published in 2016. It tells the story of his early years growing up in South Africa during and after apartheid. The title comes from the fact that his birth—he had a black Xhosa mother and a white Swiss-German father—was literally considered a crime under apartheid laws that banned interracial relationships at the time. The book is a mix of humor and tough truths. Much of it focuses on Trevor’s relationship with his mother, Patricia, who plays a huge role in his life. She’s portrayed as tough, religious, and fiercely independent—someone who dragged him to multiple church services every week, even during times of violence and unrest. Her strong influence shapes his character, often through strict discipline and sharp lessons about right and wrong. Trevor shares stories from his childhood that range from funny to intense. There’s a scene where his mother throws him out of a moving minibus to save him f...