The Brand Gap: How to Bridge the Distance Between Business Strategy and Design vs. Goliath
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary
Goliath
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Reviews
Reviews
Reviewed on 3/21/2025
This is glacia if he was faster, and wasn't confined to one place. Goliath is everything the current glacia fails to be. Versatile, more appealing, and more rewarding to play while actually being a dps monster and not getting carried by a status effect. It has fair weaknesses like getting abused by kaiju with projectiles, extendos, and beams but these are necessary weaknesses to balance the kaiju out. -MrAz
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Frequently Asked Questions
'The Brand Gap' focuses on the theory and practice of brand-building, providing a comprehensive understanding of how to create a charismatic brand through strategic and creative collaboration. In contrast, 'Goliath' appears to be more focused on gameplay mechanics and character versatility, which may not directly relate to branding concepts. Therefore, for someone looking to deepen their knowledge of branding, 'The Brand Gap' would be the more effective choice.
'Goliath' seems to provide a more dynamic and engaging experience, particularly for those interested in gaming, as it emphasizes versatility and gameplay mechanics. However, 'The Brand Gap' offers a structured approach to branding that may be more engaging for readers interested in business strategy and design. The choice depends on whether the reader is looking for entertainment through gaming or educational content on branding.
'The Brand Gap' is a book that presents a unified theory of brand-building, combining both strategic and creative approaches. It aims to help businesses create 'charismatic brands' that customers feel are essential to their lives. The book covers topics such as the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the importance of collaboration, the role of design in customer experience, and how to manage brands from the inside.
'The Brand Gap' is authored by Marty Neumeier, a renowned branding expert who has written several influential books on the subject. Neumeier has extensive experience in brand consulting and design, making him a credible voice in the field of branding.
The main topics covered in 'The Brand Gap' include the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the three most powerful questions to ask about any brand, the importance of collaboration in brand-building, the role of design in customer experience, how to test brand concepts quickly and cheaply, and the importance of managing brands from the inside.
'The Brand Gap' is unique because it integrates both strategic and creative approaches to brand-building, rather than focusing on just one aspect. This holistic view helps businesses create more effective and charismatic brands. The book is also known for its concise and entertaining style, making complex concepts easy to understand in a short read.
'The Brand Gap' is designed to be a quick read, taking approximately two hours to complete. Despite its brevity, the book is packed with valuable insights and actionable advice for brand-building.
Goliath is a character or entity that is described as a faster and more versatile version of Glacia. It is designed to be appealing and rewarding to play, functioning as a damage-per-second (DPS) monster without relying on status effects. Goliath has fair weaknesses, such as vulnerability to kaiju with projectiles, extendos, and beams, which are necessary for balancing gameplay.
Currently, there are no user-generated pros listed for Goliath. However, one con mentioned is that Goliath can be abused by kaiju that utilize projectiles, extendos, and beams. This weakness is considered necessary for balancing the character against other kaiju.
Goliath is compared to Glacia in that it is faster and not confined to one place, making it more versatile. Players find Goliath to be more appealing and rewarding to play, as it excels in dealing damage without being overly reliant on status effects, unlike Glacia.
Goliath has weaknesses that include vulnerability to kaiju that use projectiles, extendos, and beams. These weaknesses are seen as necessary to maintain balance within the gameplay, ensuring that Goliath does not become overpowered.
