The Brand Gap: How to Bridge the Distance Between Business Strategy and Design vs. East of Eden
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary
East of Eden
In his journal, Nobel Prize winner John Steinbeck called East of Eden “the first book,” and indeed it has the primordial power and simplicity of myth. Set in the rich farmland of California’s Salinas Valley, this sprawling and often brutal novel follows the intertwined destinies of two families—the Trasks and the Hamiltons—whose generations helplessly reenact the fall of Adam and Eve and the poisonous rivalry of Cain and Abel.
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Frequently Asked Questions
'The Brand Gap' is specifically designed for business professionals, focusing on branding strategies and the integration of design and business. It provides practical insights into brand-building, making it highly relevant for those in marketing or business roles. In contrast, 'East of Eden' is a literary work that explores complex themes of morality and human nature through storytelling. While it offers profound insights into human behavior, it does not cater to business professionals in the same way.
'The Brand Gap' presents a structured approach to branding, outlining specific disciplines and strategies for effective brand-building. It is designed to be a practical guide for readers looking to enhance their understanding of branding in a business context. On the other hand, 'East of Eden' is a narrative-driven novel that unfolds its themes through character development and plot rather than a structured framework. Therefore, if you are looking for a systematic approach, 'The Brand Gap' is the better choice.
'East of Eden' is likely to have a broader appeal to general readers due to its status as a classic novel and its exploration of universal themes such as family, morality, and human conflict. It resonates with a wide audience interested in literature and storytelling. In contrast, 'The Brand Gap' is more niche, targeting those specifically interested in branding and business strategy, which may limit its appeal to a general audience.
'The Brand Gap' is a book that presents a unified theory of brand-building, combining both strategic and creative approaches. It aims to help businesses create 'charismatic brands' that customers feel are essential to their lives. The book covers topics such as the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the importance of collaboration, the role of design in customer experience, and how to manage brands from the inside.
'The Brand Gap' is authored by Marty Neumeier, a renowned branding expert who has written several influential books on the subject. Neumeier has extensive experience in brand consulting and design, making him a credible voice in the field of branding.
The main topics covered in 'The Brand Gap' include the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the three most powerful questions to ask about any brand, the importance of collaboration in brand-building, the role of design in customer experience, how to test brand concepts quickly and cheaply, and the importance of managing brands from the inside.
'The Brand Gap' is unique because it integrates both strategic and creative approaches to brand-building, rather than focusing on just one aspect. This holistic view helps businesses create more effective and charismatic brands. The book is also known for its concise and entertaining style, making complex concepts easy to understand in a short read.
'The Brand Gap' is designed to be a quick read, taking approximately two hours to complete. Despite its brevity, the book is packed with valuable insights and actionable advice for brand-building.
'East of Eden' is a novel by Nobel Prize winner John Steinbeck. Set in California’s Salinas Valley, it follows the intertwined destinies of two families—the Trasks and the Hamiltons. The novel explores themes of good and evil, drawing parallels to the fall of Adam and Eve and the rivalry of Cain and Abel.
The author of 'East of Eden' is John Steinbeck, a Nobel Prize-winning American author known for his impactful and vivid storytelling. Steinbeck's works often explore themes of social and economic issues.
'East of Eden' delves into major themes such as good versus evil, the concept of free will, and the quest for identity. It also explores familial relationships and the moral struggles within them.
'East of Eden' is set in the rich farmland of California’s Salinas Valley. The setting plays a significant role in the novel, providing a backdrop that enhances the dramatic and often brutal events of the story.
