The Brand Gap: How to Bridge the Distance Between Business Strategy and Design vs. After the Quake
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary
After the Quake
An electronics salesman who has been deserted by his wife agrees to deliver an enigmatic package— and is rewarded with a glimpse of his true nature. A man who views himself as the son of God pursues a stranger who may be his human father. A mild-mannered collection agent receives a visit from a giant talking frog who enlists his help in saving Tokyo from destruction. The six stories in this collection come from the deep and mysterious place where the human meets the inhuman—and are further proof that Murakami is one of the most visionary writers at work today.
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Frequently Asked Questions
'The Brand Gap' is focused on providing insights into brand-building and business strategy, making it highly beneficial for professionals looking to enhance their branding skills. In contrast, 'After the Quake' is a collection of imaginative stories that delve into the human experience and surrealism, appealing to readers who enjoy literary fiction. Therefore, if your goal is to improve business acumen, 'The Brand Gap' is the better choice, while 'After the Quake' is more suited for those seeking literary enjoyment.
'The Brand Gap' provides practical applications and frameworks for brand-building, making it a useful resource for marketers and business strategists. It emphasizes actionable insights and strategies. On the other hand, 'After the Quake' is a work of fiction that focuses on storytelling and character exploration, lacking the practical applications found in 'The Brand Gap'. Thus, for those seeking actionable business strategies, 'The Brand Gap' is more applicable, while 'After the Quake' excels in narrative depth.
'The Brand Gap' is a book that presents a unified theory of brand-building, combining both strategic and creative approaches. It aims to help businesses create 'charismatic brands' that customers feel are essential to their lives. The book covers topics such as the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the importance of collaboration, the role of design in customer experience, and how to manage brands from the inside.
'The Brand Gap' is authored by Marty Neumeier, a renowned branding expert who has written several influential books on the subject. Neumeier has extensive experience in brand consulting and design, making him a credible voice in the field of branding.
The main topics covered in 'The Brand Gap' include the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the three most powerful questions to ask about any brand, the importance of collaboration in brand-building, the role of design in customer experience, how to test brand concepts quickly and cheaply, and the importance of managing brands from the inside.
'The Brand Gap' is unique because it integrates both strategic and creative approaches to brand-building, rather than focusing on just one aspect. This holistic view helps businesses create more effective and charismatic brands. The book is also known for its concise and entertaining style, making complex concepts easy to understand in a short read.
'The Brand Gap' is designed to be a quick read, taking approximately two hours to complete. Despite its brevity, the book is packed with valuable insights and actionable advice for brand-building.
'After the Quake' is a collection of six short stories by Haruki Murakami. The stories revolve around characters dealing with the aftermath of the Kobe earthquake. An electronics salesman who has been deserted by his wife agrees to deliver an enigmatic package; a man who believes he is the son of God pursues a stranger who may be his human father; and a mild-mannered collection agent receives a visit from a giant talking frog who enlists his help in saving Tokyo from destruction. These stories explore the deep and mysterious intersection of the human and the inhuman.
'After the Quake' is authored by Haruki Murakami, a renowned Japanese writer known for his unique blend of surrealism, magical realism, and contemporary themes. He is one of the most visionary writers at work today.
The main themes in 'After the Quake' include human vulnerability, the impact of natural disasters, existentialism, and the intersection between the human and the inhuman. Murakami explores how these events shape the characters' lives and their perceptions of reality.
'After the Quake' belongs to the genres of literary fiction and magical realism. The stories often contain surreal and fantastical elements that blur the lines between reality and imagination.
