Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.

The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary

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“I set out to write a book about what to do to make a great work of art. Instead, it revealed itself to be a book on how to be.” —Rick Rubin

Join the debate on the efficacy of affiliate marketing platforms such as OG Ads and CPAGrip. Uncover the differing experiences marketers face and why a nuanced approach to audience and traffic can lead you to your marketing goals, debunking the one-size-fits-all strategy myth. Why Regional Preferences Matter in Choosing Between OG Ads and CPAGrip: https://www.youtube.com/watch?v=Sd5BHVlhn6U

In his enlightening discussion, Anders Larsson sheds light on the deceptive allure of quick success in digital marketing, advocating for a more grounded approach with platforms like TikTok and Admitad. Describing his own trials and errors in the field, he highlights how these platforms, although challenging, offer real opportunities for those who are creative and committed to authenticity. Anders' story is a call to action for marketers to seek out genuine paths to success, avoiding the traps of quick-fix solutions and focusing on building lasting value. Achieving Marketing Efficiency and Creativity with TikTok & Admitad: https://www.youtube.com/watch?v=G6LXujiWl60

Anders Larsson’s tutorial sheds light on navigating through deceptive offers on affiliate marketing platforms like OGAds and CPA Grid, highlighting the significance of reputation and genuine content over spammy tactics. His narrative, interspersed with personal anecdotes from experiences on Black Hat World, provides practical advice for marketers aiming to build sustainable and trustworthy digital identities. OGAds & CPAgrid Reviewed: What Works and What Doesn’t: https://www.youtube.com/watch?v=CsA4gqTnULE

Through a narrative of personal experience and technical explanation, I unravel the complexities behind the scenes of ad networks like Bing. I share insights into how unsuspecting marketers can fall prey to sophisticated bot schemes that click on ads without any intent to purchase, explaining the financial and psychological toll such deceptive practices can take on individuals striving to make it in digital marketing. Deciphering the Code: How Ad Networks Manipulate Traffic: https://www.youtube.com/watch?v=u-FNb7nEZew

The best book about the best director in the world. It was such a great book it was adapted into a movie. Bet the other books on this list can't say that!

The great thing about this book is that it takes a big-picture view of human history. It attempts to explain the main themes of human history without getting bogged down in the details. Sapiens also debunks many popular myths about human history, including the one that people today live happier lives and have better diets than our hunter-gatherer predecessors. It comes with an epilogue about the future of humankind in light of ever-accelerating technological progress. With the recent advances in AI it is more relevant than ever. If you're going to read one book on history this year, read this one.

Hajime has arrived at middle age with a loving family and an enviable career, yet he feels incomplete. When a childhood friend, now a beautiful woman, shows up with a secret from which she is unable to escape, the fault lines of doubt in Hajime’s quotidian existence begin to give way. Rich, mysterious, and quietly dazzling, in South of the Border, West of the Sun the simple arc of one man’s life becomes the exquisite literary terrain of Murakami’s remarkable genius.

BigSpy possesses a massive database that undergoes millions of data updates every day. Moreover, BigSpy's database covers some of the most crucial platforms highly regarded by advertising practitioners, such as TikTok, Facebook, and Admob. With its abundant filtering options, you can effortlessly find the advertising materials that best meet your needs and gain inspiration. The homepage analysis function enables real-time monitoring of competitors. In addition, BigSpy offers features like selected advertisements and creative rankings, further helping you pick out the most valuable advertising creativity and greatly enhancing your efficiency in finding advertising inspiration.

Adligator is more than just an ad aggregator; it’s a sophisticated AI tool designed to give businesses, marketers and affiliate marketologists a strategic advantage in the highly competitive world of online advertising. By aggregating ads from major platforms like Facebook, Instagram, Facebook Messenger, and the Audience Network, Adligator enables users to dissect and understand their competitors' marketing strategies. This service provides a granular view into ad placements, formats, audience targeting, and performance metrics, empowering businesses to craft data-driven advertising strategies that drive results.

In a Tokyo suburb, a young man named Toru Okada searches for his wife’s missing cat—and then for his wife as well—in a netherworld beneath the city’s placid surface. As these searches intersect, he encounters a bizarre group of allies and antagonists. Gripping, prophetic, and suffused with comedy and menace, this is one of Haruki Murakami’s most acclaimed and beloved novels.

Toru, a serious young college student in Tokyo, is devoted to Naoko, a beautiful and introspective young woman, but their mutual passion is marked by the tragic death of their best friend years before. As Naoko retreats further into her own world, Toru finds himself drawn to a fiercely independent and sexually liberated young woman. Stunning and elegiac, Norwegian Wood first propelled Haruki Murakami into the forefront of the literary scene.

An electronics salesman who has been deserted by his wife agrees to deliver an enigmatic package— and is rewarded with a glimpse of his true nature. A man who views himself as the son of God pursues a stranger who may be his human father. A mild-mannered collection agent receives a visit from a giant talking frog who enlists his help in saving Tokyo from destruction. The six stories in this collection come from the deep and mysterious place where the human meets the inhuman—and are further proof that Murakami is one of the most visionary writers at work today.

Long Walk to Freedom is an autobiography by South Africa's first democratically elected President Nelson Mandela, and it was first published in 1994 by Little Brown & Co. The book profiles his early life, coming of age, education and 27 years spent in prison If you're new to South African history, as I was, this is a great starting point. Why not hear from the man who played a key part in it?

Barbarian Days: A Surfing Life is William Finnegan’s story about growing up obsessed with surfing. It’s not just about catching waves—it’s about a whole way of life that’s demanding, addictive, and sometimes dangerous. Finnegan started young, learning to surf in California and Hawaii, and kept chasing waves into adulthood, traveling through places like Fiji, Australia, Indonesia, and Africa. Along the way, he mixes adventure with self-reflection, talking about friendships formed in the water, the culture around surfing, and how it all fit with the times—especially during the social changes of the 1960s and '70s. The book isn’t just about the thrill of surfing; Finnegan dives into the technical side of waves and the patience it takes to master them. He’s honest about his youthful recklessness—like taking LSD before surfing a massive wave in Maui—and the risks that came with his travels, from malaria scares to navigating shady markets. Still, surfing pulls him along, even when he’s juggling a career as a war reporter and later, family life. At its core, Barbarian Days is an old-fashioned adventure tale mixed with a thoughtful look at what it means to be hooked on something so completely. Finnegan’s writing captures both the beauty and the grind of surfing, making you feel like you’re right there with him—whether on a remote beach or paddling out into icy waves off Long Island.

This is the only audiobook I've ever listened to lol. But it is a very interesting story about Elon, arguably the most interesting person alive.

"Fooled by Randomness" is a thought-provoking book by Nassim Nicholas Taleb that delves into the role of chance in our lives and how we often mistake random events for meaningful patterns. Through a mix of personal anecdotes, philosophical insights, and statistical analysis, Taleb explores how randomness affects the world of finance, business, and daily life. The book challenges readers to rethink their perceptions of success, failure, and the forces that drive outcomes. This book is ideal for readers interested in finance, probability, and the philosophical implications of randomness.