The Brand Gap: How to Bridge the Distance Between Business Strategy and Design vs. South of the Border, West of the Sun
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary
South of the Border, West of the Sun
Hajime has arrived at middle age with a loving family and an enviable career, yet he feels incomplete. When a childhood friend, now a beautiful woman, shows up with a secret from which she is unable to escape, the fault lines of doubt in Hajime’s quotidian existence begin to give way. Rich, mysterious, and quietly dazzling, in South of the Border, West of the Sun the simple arc of one man’s life becomes the exquisite literary terrain of Murakami’s remarkable genius.
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| Thoughtful exploration of memory and desire | 1 | |
| Engaging, well-developed characters | 1 |
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| Slow-paced narrative | 1 | |
| Ambiguous ending | 1 | |
| Limited action, heavy on introspection | 1 |
Frequently Asked Questions
'The Brand Gap' is focused on providing a unified theory of brand-building that combines strategic and creative approaches, making it highly practical for business strategy. In contrast, 'South of the Border, West of the Sun' is a literary novel that explores themes of memory and desire, which may not offer direct practical applications for business strategy.
'South of the Border, West of the Sun' features engaging, well-developed characters and a thoughtful exploration of their inner lives, which is a hallmark of literary fiction. In contrast, 'The Brand Gap' focuses on concepts and frameworks related to branding rather than character development, making it less suitable for readers seeking deep character exploration.
'The Brand Gap' is designed as a quick two-hour read, making it ideal for readers looking for concise insights into branding. On the other hand, 'South of the Border, West of the Sun' is a more introspective novel that may require a longer time commitment due to its slow-paced narrative and depth of exploration.
'The Brand Gap' is specifically tailored for business professionals interested in branding and marketing strategies, making it highly relevant for that audience. Conversely, 'South of the Border, West of the Sun' is a literary work that appeals more to readers interested in character-driven stories and philosophical themes, rather than practical business applications.
'The Brand Gap' is a book that presents a unified theory of brand-building, combining both strategic and creative approaches. It aims to help businesses create 'charismatic brands' that customers feel are essential to their lives. The book covers topics such as the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the importance of collaboration, the role of design in customer experience, and how to manage brands from the inside.
'The Brand Gap' is authored by Marty Neumeier, a renowned branding expert who has written several influential books on the subject. Neumeier has extensive experience in brand consulting and design, making him a credible voice in the field of branding.
The main topics covered in 'The Brand Gap' include the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the three most powerful questions to ask about any brand, the importance of collaboration in brand-building, the role of design in customer experience, how to test brand concepts quickly and cheaply, and the importance of managing brands from the inside.
'The Brand Gap' is unique because it integrates both strategic and creative approaches to brand-building, rather than focusing on just one aspect. This holistic view helps businesses create more effective and charismatic brands. The book is also known for its concise and entertaining style, making complex concepts easy to understand in a short read.
'The Brand Gap' is designed to be a quick read, taking approximately two hours to complete. Despite its brevity, the book is packed with valuable insights and actionable advice for brand-building.
'South of the Border, West of the Sun' is a novel by Haruki Murakami that tells the story of Hajime, a man who has reached middle age with a loving family and a successful career, yet feels incomplete. When a childhood friend reappears in his life, bringing with her a secret, his seemingly perfect existence starts to unravel. The book explores themes of memory, desire, and introspection.
Pros of 'South of the Border, West of the Sun' include its thoughtful exploration of memory and desire, as well as engaging and well-developed characters. Cons include a slow-paced narrative, an ambiguous ending, and limited action, with a heavy focus on introspection.
