The Brand Gap: How to Bridge the Distance Between Business Strategy and Design vs. 1Q84
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary
1Q84
She has entered, she realizes, a parallel existence, which she calls 1Q84 —“Q is for ‘question mark.’ A world that bears a question.” Meanwhile, an aspiring writer named Tengo takes on a suspect ghostwriting project. He becomes so wrapped up with the work and its unusual author that, soon, his previously placid life begins to come unraveled. As Aomame’s and Tengo’s narratives converge over the course of this single year, we learn of the profound and tangled connections that bind them ever closer: a beautiful, dyslexic teenage girl with a unique vision; a mysterious religious cult that instigated a shoot-out with the metropolitan police; a reclusive, wealthy dowager who runs a shelter for abused women; a hideously ugly private investigator; a mild-mannered yet ruthlessly efficient bodyguard; and a peculiarly insistent television-fee collector.

Reviews
Reviews
Item | Votes | Upvote |
---|---|---|
No pros yet, would you like to add one? |
Item | Votes | Upvote |
---|---|---|
No cons yet, would you like to add one? |
Item | Votes | Upvote |
---|---|---|
No pros yet, would you like to add one? |
Item | Votes | Upvote |
---|---|---|
No cons yet, would you like to add one? |
Frequently Asked Questions
'The Brand Gap' is specifically designed to bridge the gap between business strategy and design, making it highly practical for those looking to enhance their branding efforts. It provides actionable insights and a structured approach to brand-building. In contrast, '1Q84' is a fictional narrative that explores complex themes and character relationships, which may not offer practical business applications. Therefore, for practical business strategy, 'The Brand Gap' is the superior choice.
'1Q84' is a work of fiction that delves into imaginative storytelling and complex character arcs, which can inspire creativity in writing and artistic expression. It presents a unique narrative that challenges perceptions of reality. On the other hand, 'The Brand Gap' focuses on branding principles and strategies, which may not evoke the same level of creative inspiration as a novel. Thus, if you're seeking creative inspiration, '1Q84' would likely be more impactful.
'The Brand Gap' is explicitly focused on branding concepts, providing a unified theory of brand-building and practical insights for businesses. It covers essential disciplines and strategies for creating a charismatic brand. In contrast, '1Q84' does not address branding concepts directly, as it is a fictional narrative. Therefore, for understanding branding concepts, 'The Brand Gap' is the clear choice.
'The Brand Gap' is a book that presents a unified theory of brand-building, combining both strategic and creative approaches. It aims to help businesses create 'charismatic brands' that customers feel are essential to their lives. The book covers topics such as the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the importance of collaboration, the role of design in customer experience, and how to manage brands from the inside.
'The Brand Gap' is authored by Marty Neumeier, a renowned branding expert who has written several influential books on the subject. Neumeier has extensive experience in brand consulting and design, making him a credible voice in the field of branding.
The main topics covered in 'The Brand Gap' include the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the three most powerful questions to ask about any brand, the importance of collaboration in brand-building, the role of design in customer experience, how to test brand concepts quickly and cheaply, and the importance of managing brands from the inside.
'The Brand Gap' is unique because it integrates both strategic and creative approaches to brand-building, rather than focusing on just one aspect. This holistic view helps businesses create more effective and charismatic brands. The book is also known for its concise and entertaining style, making complex concepts easy to understand in a short read.
'The Brand Gap' is designed to be a quick read, taking approximately two hours to complete. Despite its brevity, the book is packed with valuable insights and actionable advice for brand-building.
'1Q84' is a novel by Haruki Murakami. It follows the story of Aomame, who realizes she has entered a parallel existence she calls 1Q84, and Tengo, an aspiring writer who becomes entangled in a suspect ghostwriting project. As their narratives converge, the novel explores their profound and tangled connections with a variety of unique characters, including a dyslexic teenage girl, a mysterious religious cult, a reclusive wealthy dowager, a hideously ugly private investigator, a ruthlessly efficient bodyguard, and a peculiarly insistent television-fee collector.
'1Q84' is written by Haruki Murakami, a renowned Japanese author known for his distinct blend of fantasy and reality, often exploring themes of loneliness and existentialism.
The main themes in '1Q84' include parallel worlds, the nature of reality, love and connection, and the power of storytelling. The novel delves into how these themes interweave in the lives of its characters.
'1Q84' is unique for its intricate plot, rich character development, and the seamless blend of the fantastical with the mundane. The novel's structure, alternating between the perspectives of Aomame and Tengo, adds depth and complexity to the narrative.
Related Content & Alternatives
- 11.The Wind-Up Bird Chronicle
In a Tokyo suburb, a young man named Toru Okada searches for his wife’s missing cat—and then for his wife as well—in a netherworld beneath the city’s placid surface. As these searches intersect, he encounters a bizarre group of allies and antagonists. Gripping, prophetic, and suffused with comedy and menace, this is one of Haruki Murakami’s most acclaimed and beloved novels.
- 12.Norwegian Wood
Toru, a serious young college student in Tokyo, is devoted to Naoko, a beautiful and introspective young woman, but their mutual passion is marked by the tragic death of their best friend years before. As Naoko retreats further into her own world, Toru finds himself drawn to a fiercely independent and sexually liberated young woman. Stunning and elegiac, Norwegian Wood first propelled Haruki Murakami into the forefront of the literary scene.
- 14.After the Quake
An electronics salesman who has been deserted by his wife agrees to deliver an enigmatic package— and is rewarded with a glimpse of his true nature. A man who views himself as the son of God pursues a stranger who may be his human father. A mild-mannered collection agent receives a visit from a giant talking frog who enlists his help in saving Tokyo from destruction. The six stories in this collection come from the deep and mysterious place where the human meets the inhuman—and are further proof that Murakami is one of the most visionary writers at work today.
- 05.A Wild Sheep Chase
A Wild Sheep Chase by Haruki Murakami is a strange, offbeat novel that blends a detective story with surreal, dreamlike elements. It follows an unnamed, easygoing narrator who gets pulled into a bizarre search for a mysterious sheep with a star-shaped mark on its back. The story kicks off when a powerful figure in Japan’s underworld pressures the narrator into finding this sheep, which seems to hold some kind of mystical influence. The book is set in late 1970s Japan, moving from urban Tokyo to the cold, isolated landscapes of Hokkaido. Along the way, the narrator is joined by his girlfriend, whose unusually perceptive ears give the story an added touch of the weird. They meet a cast of quirky characters—a shadowy secretary, a reclusive professor obsessed with sheep, and a man in a sheep costume who speaks in riddles. What stands out is how ordinary things—bars, hotels, quiet towns—become strange and otherworldly. Murakami mixes humor, loneliness, and philosophical musings, all wrapped up in a plot that meanders like a road trip with no clear destination. The novel touches on themes like identity, power, and the search for meaning, but it never hits you over the head with them. Things just kind of unfold, sometimes making sense, sometimes not—and that seems to be the point. It’s not a fast-paced thriller, nor is it a typical mystery. The journey is more about the odd encounters and the narrator’s inner reflections than solving a straightforward puzzle. If you’re into stories where reality feels slippery and the line between the ordinary and the surreal is blurred, this one might stick with you.
- 21.Confessions of an Advertising Man
David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
- 22.The Design Of Everyday Things
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.
- 42.What I Talk About When I Talk About Running
What I Talk About When I Talk About Running is a memoir by Haruki Murakami where he talks about two things that define a big part of his life: running and writing. Murakami didn’t always plan on being a novelist. He was running a jazz bar in his twenties when, while watching a baseball game, he suddenly thought, “I could write a novel.” He gave it a shot, it worked out, and he eventually sold his bar to focus on writing full-time. But sitting at a desk all day, smoking and not moving much, wasn’t doing his health any good. That’s when he picked up running. For Murakami, running is more than just exercise—it’s part of his routine and, in a way, a metaphor for writing. Both take endurance. Both are long hauls where you push yourself day after day, even when you don’t feel like it. The book follows him as he trains for marathons, competes in triathlons, and grapples with the slow decline of his physical abilities as he ages. He talks a lot about acceptance—accepting getting older, accepting bad race times, and accepting that sometimes you just don’t do as well as you hoped. His attitude is basically: That’s life. You move on. The writing style is straightforward, like he’s just talking to you over a coffee. He doesn’t dress things up. Sometimes he rambles, mentioning things like cycling habits or going off on tangents about global warming. At one point, he describes running the original marathon route in Greece—sun blazing, salt stinging his eyes, everything uncomfortable. But through it all, there’s this calm acceptance. He’s not trying to convince anyone to run; he just shares what it means to him. By the end, what sticks isn’t just the running or the writing, but the way he embraces both the highs and the lows—the post-race blues, the joy of finishing, and the satisfaction of something as simple as a cold beer after a long run. It’s a book about effort, routine, and learning to keep going, no matter what.
- 33.The Black Swan by Nassim Nicholas Taleb
Skin in the Game may be nice but The Black Swan is the OG Nicholas Taleb. Read this book to learn how to think and avoid biases and reread at least once very couple of years.
- 012.South of the Border, West of the Sun
Hajime has arrived at middle age with a loving family and an enviable career, yet he feels incomplete. When a childhood friend, now a beautiful woman, shows up with a secret from which she is unable to escape, the fault lines of doubt in Hajime’s quotidian existence begin to give way. Rich, mysterious, and quietly dazzling, in South of the Border, West of the Sun the simple arc of one man’s life becomes the exquisite literary terrain of Murakami’s remarkable genius.
- 12.A Gentleman in Moscow by Amor Towles
A Gentleman in Moscow is a historical fiction novel by Amor Towles. It follows Count Alexander Rostov, a Russian aristocrat who, after the Bolshevik Revolution, is sentenced to house arrest in the grand Hotel Metropol in Moscow. Instead of being imprisoned in a cell, he’s confined to the hotel, which becomes both his cage and his world. The story spans several decades, starting in the 1920s and running through key moments of Soviet history. Most of it unfolds inside the hotel, which is no ordinary place—it's a bustling, self-contained universe. Rostov, who begins the story living in a lavish suite, is forced to move into a tiny attic room. Despite this fall from grace, he navigates his new life with wit and charm, forming friendships with the hotel staff, guests, and unexpected visitors. The book isn’t just about the Count’s personal journey—it’s also about how time changes people and places, how history creeps in even when you’re standing still, and how small acts of kindness and loyalty can shape a lifetime. The setting, the Metropol, is richly described, from fine dining rooms to back corridors. There’s a good bit about food, music, and Russian culture, and plenty of philosophical musings, but it never gets too heavy. At its core, the novel is about making the best of what life throws at you. The Count is an old-world gentleman stuck in a new world that wants to forget people like him. How he handles that—sometimes with grace, sometimes with stubbornness—is what makes the book compelling. It's quietly dramatic, occasionally funny, and surprisingly heartwarming, all without needing big action scenes.
- 11.Project Hail Mary
Ryland Grace is the sole survivor on a desperate, last-chance mission—and if he fails, humanity and the earth itself will perish. Except that right now, he doesn’t know that. He can’t even remember his own name, let alone the nature of his assignment or how to complete it. All he knows is that he’s been asleep for a very, very long time. And he’s just been awakened to find himself millions of miles from home, with nothing but two corpses for company. His crewmates dead, his memories fuzzily returning, Ryland realizes that an impossible task now confronts him. Hurtling through space on this tiny ship, it’s up to him to puzzle out an impossible scientific mystery—and conquer an extinction-level threat to our species. And with the clock ticking down and the nearest human being light-years away, he’s got to do it all alone. Or does he? An irresistible interstellar adventure as only Andy Weir could deliver, Project Hail Mary is a tale of discovery, speculation, and survival to rival The Martian—while taking us to places it never dreamed of going.
- 03.Artemis
Jasmine Bashara never signed up to be a hero. She just wanted to get rich. Not crazy, eccentric-billionaire rich, like many of the visitors to her hometown of Artemis, humanity’s first and only lunar colony. Just rich enough to move out of her coffin-sized apartment and eat something better than flavored algae. Rich enough to pay off a debt she’s owed for a long time. So when a chance at a huge score finally comes her way, Jazz can’t say no. Sure, it requires her to graduate from small-time smuggler to full-on criminal mastermind. And it calls for a particular combination of cunning, technical skills, and large explosions—not to mention sheer brazen swagger. But Jazz has never run into a challenge her intellect can’t handle, and she figures she’s got the ‘swagger’ part down. The trouble is, engineering the perfect crime is just the start of Jazz’s problems. Because her little heist is about to land her in the middle of a conspiracy for control of Artemis itself. Trapped between competing forces, pursued by a killer and the law alike, even Jazz has to admit she’s in way over her head. She’ll have to hatch a truly spectacular scheme to have a chance at staying alive and saving her city. Jazz is no hero, but she is a very good criminal. That’ll have to do. Propelled by its heroine’s wisecracking voice, set in a city that’s at once stunningly imagined and intimately familiar, and brimming over with clever problem-solving and heist-y fun, Artemis is another irresistible brew of science, suspense, and humor from #1 bestselling author Andy Weir.
- 11.The Marketing Newsletter
To get simple ideas and useful tools that help you save time and grow faster. Whether you're working on a business, building a brand, or improving your projects, you’ll find practical tips and strategies to make your work easier and more effective. To get simple ideas and useful tools that help you save time and grow faster. Whether you're working on a business, building a brand, or improving your projects, you’ll find practical tips and strategies to make your work easier and more effective.
- 04.Ikigai: The Japanese Secret to a Long and Happy Life
Discover the secrets to a long, healthy, and fulfilling life with "Ikigai: The Japanese Secret to a Long and Happy Life" by Héctor García and Francesc Miralles. This insightful book delves into the Japanese concept of ikigai, or a "reason for being," which is believed to be a key factor in the remarkable longevity of the residents of Okinawa, a Japanese village known for having the world’s highest percentage of centenarians. Through interviews with these vibrant centenarians, the authors uncover how the principles of ikigai—where passion, mission, vocation, and profession intersect—contribute to their happiness and longevity. The book reveals the residents' daily practices, from their nutrient-rich diets and active lifestyles to their strong community bonds and purposeful work. "Ikigai" provides practical advice and tools to help readers discover their own ikigai, offering a blend of cultural wisdom and actionable steps towards a life filled with purpose, health, and joy. This book is a valuable resource for anyone interested in enhancing their well-being and finding deeper satisfaction in everyday life.
- 12.Skin in the Game: Hidden Asymmetries in Daily Life
Skin in the Game: Hidden Asymmetries in Daily Life is a nonfiction book by Nassim Nicholas Taleb, published in 2018. Taleb’s main point is pretty simple: people should share in the risks of the decisions they make. If you benefit from something, you should also face the downsides if things go wrong. He calls this having “skin in the game.” Without that, people can make reckless choices that hurt others while staying safe themselves. The book covers everything from politics and business to religion and everyday life. Taleb doesn’t hold back on criticism. He talks about how some policymakers and financial experts make decisions that affect millions but don’t suffer when those decisions backfire. He uses examples like bankers profiting during booms but getting bailed out during crashes. Taleb also goes after what he calls “Intellectual Yet Idiot” types—educated people who, in his view, complicate things and give advice without understanding real-world consequences. He argues that real knowledge comes from doing and risking something yourself, not just sitting in a classroom or writing articles. One part of the book dives into how stubborn minorities—like people who strictly follow certain dietary rules—can influence the majority’s choices without even trying. There’s even a section where he talks about religion, saying that the idea of God taking human form (in Christianity) is the ultimate example of having skin in the game. Taleb’s writing style is direct, sometimes blunt, and he isn’t shy about calling out what he sees as nonsense. The book is part of his Incerto series, which looks at uncertainty and risk in modern life. Some people love his no-nonsense approach; others find him a bit too combative. Either way, Skin in the Game is about accountability—if you play the game, you should be prepared to take a hit when things go south.
- 05.The Bed of Procrustes: Philosophical and Practical Aphorisms
"The Bed of Procrustes" is a collection of aphorisms by Nassim Nicholas Taleb that distills his philosophical insights into short, thought-provoking statements. The title refers to the Greek myth of Procrustes, symbolizing the tendency to force things into unnatural conformity. Through these aphorisms, Taleb critiques modern society's flaws, biases, and misconceptions, offering a sharp, often humorous, commentary on topics ranging from knowledge and science to wealth and human behavior. This book is perfect for readers who enjoy deep, philosophical musings and appreciate Taleb's sharp wit and unconventional perspectives.
- 012.Discover the Success Secrets Behind the 15-Day Business Builder Challenge
In an engaging YouTube tutorial, the speaker presents a case study of their online coaching experience, emphasizing the "15-day business builder challenge" offered by legendary mocker. Initially skeptical about its low cost, the creator elaborates on how the product surpasses expectations, providing substantial value and catalyzing an expectation shift among users. The video further discusses the broader implications of setting price points in digital marketing, suggesting that a modest investment can lead to significant educational empowerment and reduced refund demands. The presentation concludes by inviting viewers to try the challenge themselves via a provided link and to subscribe for more insightful content. The Little Investment That Could: How $7 Opens Doors in Online Business: https://www.youtube.com/watch?v=L0tD-jGQ6O4
- 022.Breaking Down the Competition Curve in YouTube Marketing
A profound narrative unfolds in the video as the speaker recounts his initial entanglement with misleading online money-making strategies, emphasizing the uselessness of quick-fix solutions like buying accounts and using proxies. A significant insight was gained when they turned to seasoned online marketers who advocated for a structured and genuine digital marketing education, steering the speaker away from the deceptive practices that initially trapped them. Leveraging Genuine Connections Over Superficial Strategies in Marketing: https://www.youtube.com/watch?v=yx47VOC7kfE
- 025.Social Growth Engineers
Introducing your go-to platform for organic social media marketing insights—built specifically to help growth marketers, AI founders, and indie hackers scale their apps faster than ever before. Our comprehensive resource hub combines best-in-class tactics, actionable case studies, and step-by-step growth hacks, all curated from real-world successes and battle-tested by experienced marketers. From mastering TikTok’s rapidly evolving algorithm to leveraging Instagram Reels for explosive brand awareness, you’ll uncover unique, under-the-radar techniques not found anywhere else online. Read daily by thousands of professionals worldwide, our platform breaks through the noise with 100% original strategies tailored for today’s fast-paced mobile and AI-driven markets. We pride ourselves on delivering “never before written about” methods and advanced growth frameworks that give you the competitive edge you need. Best of all, it’s completely free—every single day, you can expect fresh articles, deep dives, and how-to guides released right to your inbox, ensuring you stay ahead of the curve. Whether you’re an early-stage founder looking for your first wins or a seasoned marketer refining your approach, our platform empowers you to turn cutting-edge research into real results—no fluff, no filler, just pure growth potential.