'Building Blogs for Beginners' is specifically designed to provide practical guidance on creating and managing a blog using Systeme.io, making it highly relevant for aspiring bloggers. It includes technical instructions and motivational insights tailored for those starting their blogging journey. In contrast, 'YOU are NOT so SMART' focuses on cognitive biases and self-deception, which, while insightful, may not offer direct practical advice for blogging. Therefore, for someone looking to start a blog, 'Building Blogs for Beginners' would be the more practical choice.

'YOU are NOT so SMART' provides valuable insights into human psychology and cognitive biases, which can be beneficial for bloggers in understanding their audience and improving their content strategy. However, it does not provide specific blogging techniques or platform guidance like 'Building Blogs for Beginners' does. Therefore, while 'YOU are NOT so SMART' can enhance a blogger's understanding of their audience, it lacks the direct applicability of the step-by-step guidance found in 'Building Blogs for Beginners'.

'Building Blogs for Beginners: A Step-by-Step Guide to Using Systeme.io' is a comprehensive guide designed to help individuals learn the essentials of creating and running a blog on the user-friendly platform, Systeme.io. The guide compares the free options available on Systeme.io with the higher pricing of platforms like ClickFunnels, offering both technical guidance and motivation. It also discusses the ethical implications of business models in digital marketing, and shares personal experiences and challenges faced during the startup phase, making the content relatable and practical for aspiring bloggers and entrepreneurs.

The guide covers a range of topics essential for starting and managing a blog on Systeme.io. It includes practical steps for utilizing Systeme.io's features, compares its free options with ClickFunnels' pricing, and provides motivation by discussing the ethical aspects of digital marketing business models. Additionally, the guide offers relatable content by sharing personal startup experiences and challenges to help aspiring entrepreneurs understand real-life applications.

'Building Blogs for Beginners: A Step-by-Step Guide to Using Systeme.io' is particularly beneficial for aspiring bloggers and entrepreneurs who are new to the world of digital marketing. It is ideal for those looking to start a blog using a cost-effective and user-friendly platform like Systeme.io, as well as individuals interested in understanding the ethical implications of business models in digital marketing.

'YOU are NOT so SMART' by David McRaney is a book that delves into the common misconceptions and cognitive biases that affect our everyday thinking. It explores why people often overestimate their intelligence and make irrational decisions.

David McRaney is an American journalist, author, and lecturer known for his work on the subject of cognitive psychology. He is best known for his book 'YOU are NOT so SMART' and its subsequent works, which explore the psychology behind human irrationality.

As of now, there are no user-generated pros and cons for 'YOU are NOT so SMART'. Generally, readers appreciate its insightful and humorous approach to cognitive psychology, while some may find its content repetitious or overly simplified.