Frequently asked questions
Spotwise is an innovative advertising intelligence tool that addresses the gap in reporting and intelligence for broadcast ad campaigns, particularly in radio. It utilizes agentic AI to detect, identify, and log every radio ad airing on monitored stations within 30 seconds of broadcast, achieving 98% accuracy across over 86 languages. This platform allows broadcasters to verify their airplay in real time, standardize post-campaign reporting for advertisers, and analyze competitor activity. Advertisers benefit by confirming their ads aired as scheduled and gaining insights into competitors' advertising strategies. Spotwise has proven effective, with documented cases showing significant revenue increases for its users.
Spotwise assists advertisers by providing real-time verification of their ad campaigns. It allows them to see exactly when and where their ads aired, ensuring that their buys were executed as planned. Additionally, advertisers can access detailed metadata for each aired spot, including the station, daypart, timestamp, and adjacent content, which helps them analyze the effectiveness of their campaigns and make informed decisions for future advertising strategies.
Broadcasters using Spotwise can gain valuable insights into their own airplay and that of their competitors. The platform enables them to verify their ad placements in real time and standardize reporting for advertisers. Furthermore, Spotwise helps broadcasters identify new advertiser prospects and reactivate former clients by analyzing competitor activity and market trends, ultimately leading to increased revenue opportunities.
Spotwise is currently active across 13 countries and monitors over 180 radio stations. This broad reach allows it to provide comprehensive advertising intelligence and insights to its users in various markets, enhancing their advertising strategies and campaign performance.
One notable success story involves Latvia's largest commercial radio group, EHR Mediju Grupa, which utilized Spotwise to identify 189 new advertiser prospects, spot 74 inactive advertisers, and sign 25 new direct clients. They also managed to reactivate 14 former clients, resulting in an impressive €108K in new revenue over six months, showcasing a reported 10× ROI on their investment in the tool.