The Brand Gap: How to Bridge the Distance Between Business Strategy and Design vs. Beyond the Noise: Real Insights from TikTok & Admitad in Affiliate Marketing
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary
Beyond the Noise: Real Insights from TikTok & Admitad in Affiliate Marketing
In his enlightening discussion, Anders Larsson sheds light on the deceptive allure of quick success in digital marketing, advocating for a more grounded approach with platforms like TikTok and Admitad. Describing his own trials and errors in the field, he highlights how these platforms, although challenging, offer real opportunities for those who are creative and committed to authenticity. Anders' story is a call to action for marketers to seek out genuine paths to success, avoiding the traps of quick-fix solutions and focusing on building lasting value. Achieving Marketing Efficiency and Creativity with TikTok & Admitad: https://www.youtube.com/watch?v=G6LXujiWl60
Reviews
Reviews
| Item | Votes | Upvote |
|---|---|---|
| No pros yet, would you like to add one? | ||
| Item | Votes | Upvote |
|---|---|---|
| No cons yet, would you like to add one? | ||
| Item | Votes | Upvote |
|---|---|---|
| No pros yet, would you like to add one? | ||
| Item | Votes | Upvote |
|---|---|---|
| No cons yet, would you like to add one? | ||
Frequently Asked Questions
'The Brand Gap' provides a comprehensive overview of brand-building by integrating both strategic and creative approaches, making it highly beneficial for those looking to understand the fundamentals of branding. In contrast, 'Beyond the Noise' focuses specifically on digital marketing strategies using platforms like TikTok and Admitad, emphasizing authenticity and creativity. If your primary interest lies in foundational brand strategy, 'The Brand Gap' may be more beneficial, while 'Beyond the Noise' is better suited for those interested in modern digital marketing tactics.
'Beyond the Noise' offers a more practical approach to marketing by sharing real insights and personal experiences related to digital marketing on platforms like TikTok and Admitad. It encourages marketers to focus on authenticity and long-term value rather than quick fixes. On the other hand, 'The Brand Gap' provides theoretical insights into brand-building but may not delve as deeply into practical applications in the digital marketing landscape. Therefore, for practical marketing strategies, 'Beyond the Noise' is likely the better choice.
'The Brand Gap' primarily focuses on the principles of brand-building and may not specifically address digital marketing strategies. While it does discuss how design influences customer experience, it does not delve into the nuances of platforms like TikTok or Admitad. In contrast, 'Beyond the Noise' is explicitly centered on digital marketing and offers insights into leveraging these platforms effectively. Therefore, if you're looking for insights specifically related to digital marketing, 'Beyond the Noise' would be more applicable.
'The Brand Gap' is a book that presents a unified theory of brand-building, combining both strategic and creative approaches. It aims to help businesses create 'charismatic brands' that customers feel are essential to their lives. The book covers topics such as the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the importance of collaboration, the role of design in customer experience, and how to manage brands from the inside.
'The Brand Gap' is authored by Marty Neumeier, a renowned branding expert who has written several influential books on the subject. Neumeier has extensive experience in brand consulting and design, making him a credible voice in the field of branding.
The main topics covered in 'The Brand Gap' include the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the three most powerful questions to ask about any brand, the importance of collaboration in brand-building, the role of design in customer experience, how to test brand concepts quickly and cheaply, and the importance of managing brands from the inside.
'The Brand Gap' is unique because it integrates both strategic and creative approaches to brand-building, rather than focusing on just one aspect. This holistic view helps businesses create more effective and charismatic brands. The book is also known for its concise and entertaining style, making complex concepts easy to understand in a short read.
'The Brand Gap' is designed to be a quick read, taking approximately two hours to complete. Despite its brevity, the book is packed with valuable insights and actionable advice for brand-building.
'Beyond the Noise: Real Insights from TikTok & Admitad in Affiliate Marketing' is a discussion led by Anders Larsson that focuses on the deceptive allure of quick success in digital marketing. Anders advocates for a more grounded approach using platforms like TikTok and Admitad. He shares his personal experiences, emphasizing the importance of creativity and authenticity in leveraging these platforms. The talk encourages marketers to avoid quick-fix solutions and instead focus on building lasting value.
Anders Larsson is a digital marketing expert who shares his insights and experiences in leveraging platforms like TikTok and Admitad for affiliate marketing. He emphasizes the importance of avoiding quick-fix solutions and focuses on genuine, long-term strategies for success in the digital marketing space.
According to Anders Larsson, TikTok and Admitad offer real opportunities for affiliate marketers who are creative and committed to authenticity. These platforms, while challenging, can be effectively leveraged to build lasting value and achieve marketing efficiency and creativity. Anders highlights the importance of avoiding the deceptive allure of quick success and instead focusing on genuine, sustainable growth.
