Building Blogs for Beginners: A Step-by-Step Guide to Using Systeme.io vs. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Building Blogs for Beginners: A Step-by-Step Guide to Using Systeme.io
Learn the essentials of creating and running a blog on the user-friendly platform systeme.io, as I highlight its free options, contrasting them with ClickFunnels’ steep pricing. The video serves not just as a technical guide but also as a motivational tool, with discussions on the ethical implications of business models in digital marketing. I share personal experiences and challenges faced during my own startup phase, making the session relatable and enriched with real-life applicability. Systeme.io’s Blogging Platform: How It Supports Aspiring Entrepreneurs: https://www.youtube.com/watch?v=fdyVXU_0G-0
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary


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Frequently Asked Questions
'Building Blogs for Beginners' focuses on the technical aspects of creating and running a blog using systeme.io, making it highly practical for those looking to start a blog. It includes personal experiences and challenges, which can be relatable for beginners. In contrast, 'The Brand Gap' provides a theoretical framework for brand-building, emphasizing the integration of strategy and design. While it offers valuable insights into branding, it may not provide the same level of practical guidance for someone specifically looking to start a blog.
'The Brand Gap' is specifically designed to address branding concepts and strategies, making it a better resource for understanding branding. It presents a unified theory of brand-building and discusses essential disciplines and collaboration in branding. On the other hand, 'Building Blogs for Beginners' does not focus on branding but rather on the technical aspects of blogging, so it may not provide the depth of branding knowledge that 'The Brand Gap' offers.
'Building Blogs for Beginners' is likely to offer more actionable steps for those looking to create a blog, as it serves as a step-by-step guide on using systeme.io. It includes practical advice and personal experiences that can help beginners navigate the blogging process. In contrast, 'The Brand Gap' provides a theoretical overview of branding without specific step-by-step instructions, making it less actionable for someone seeking immediate guidance.
'Building Blogs for Beginners: A Step-by-Step Guide to Using Systeme.io' is a comprehensive guide designed to help individuals learn the essentials of creating and running a blog on the user-friendly platform, Systeme.io. The guide compares the free options available on Systeme.io with the higher pricing of platforms like ClickFunnels, offering both technical guidance and motivation. It also discusses the ethical implications of business models in digital marketing, and shares personal experiences and challenges faced during the startup phase, making the content relatable and practical for aspiring bloggers and entrepreneurs.
The guide covers a range of topics essential for starting and managing a blog on Systeme.io. It includes practical steps for utilizing Systeme.io's features, compares its free options with ClickFunnels' pricing, and provides motivation by discussing the ethical aspects of digital marketing business models. Additionally, the guide offers relatable content by sharing personal startup experiences and challenges to help aspiring entrepreneurs understand real-life applications.
'Building Blogs for Beginners: A Step-by-Step Guide to Using Systeme.io' is particularly beneficial for aspiring bloggers and entrepreneurs who are new to the world of digital marketing. It is ideal for those looking to start a blog using a cost-effective and user-friendly platform like Systeme.io, as well as individuals interested in understanding the ethical implications of business models in digital marketing.
'The Brand Gap' is a book that presents a unified theory of brand-building, combining both strategic and creative approaches. It aims to help businesses create 'charismatic brands' that customers feel are essential to their lives. The book covers topics such as the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the importance of collaboration, the role of design in customer experience, and how to manage brands from the inside.
'The Brand Gap' is authored by Marty Neumeier, a renowned branding expert who has written several influential books on the subject. Neumeier has extensive experience in brand consulting and design, making him a credible voice in the field of branding.
The main topics covered in 'The Brand Gap' include the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the three most powerful questions to ask about any brand, the importance of collaboration in brand-building, the role of design in customer experience, how to test brand concepts quickly and cheaply, and the importance of managing brands from the inside.
'The Brand Gap' is unique because it integrates both strategic and creative approaches to brand-building, rather than focusing on just one aspect. This holistic view helps businesses create more effective and charismatic brands. The book is also known for its concise and entertaining style, making complex concepts easy to understand in a short read.
'The Brand Gap' is designed to be a quick read, taking approximately two hours to complete. Despite its brevity, the book is packed with valuable insights and actionable advice for brand-building.