Best AI Tools for Marketers

AI chatbots like ChatGPT, Claude, Gemini, and Perplexity now recommend specific businesses by name when users ask for suggestions. Most businesses don't show up, not because they're bad, but because their websites don't communicate in formats AI can understand. Clarity Search AI is an Answer Engine Optimization (AEO) platform that diagnoses why AI ignores a business and delivers the fixes to change that. How it works: enter any URL into the free AI Visibility Audit. The platform scans how every major AI engine currently perceives that business and returns an AI Visibility Score with a breakdown of what's missing: gaps in structured data, missing FAQ schemas, weak entity signals, content that AI crawlers can't parse, and prompts where competitors are getting recommended instead. Then it fixes it. The platform generates ready-to-implement FAQ schemas, structured data markup, and content optimizations specifically tuned for how AI models evaluate and select which brands to recommend. Real-time prompt tracking across ChatGPT, Claude, Gemini, and Perplexity shows exactly which changes are driving results. The core differentiator is Mirror Web: a dual-layer website architecture that serves an AI-optimized version of any site alongside the human-facing original. Visitors see the normal site. AI crawlers get perfectly structured, machine-readable content. Clients using Mirror Web have improved AI Visibility Scores by 25+ points in under 30 days. Real results: one client went from an AI Visibility Score of 63 to 88 with four optimizations. Another went from zero AI mentions to the top-recommended brand in their category within a month. Built for businesses and agencies. Individual plans start with a free audit and scale through self-serve optimization tools. Agency partners get multi-client management to offer AEO as a new service line, a category most agencies aren't covering yet. AEO is where SEO was in 2010. The businesses optimizing for AI recommendations now will own them later.

ViewsMax is an AI-powered YouTube growth tool that gives creators everything they need to level up. Generate unlimited AI scripts, get viral title and thumbnail suggestions, discover advanced trend predictions, and track performance analytics — all from a single dashboard. Whether you’re a new creator or managing multiple channels, ViewsMax helps you create smarter, faster, and more strategically.

Musecut is the ultimate AI video generator designed for e-commerce sellers, dropshippers, and marketers. It allows you to instantly transform product URLs into high-converting, commercial-grade video ads without any video editing skills. Why Musecut? Creating video ads is traditionally expensive and time-consuming. You need to hire actors, write scripts, film, and edit. Musecut allows you to bypass this entire process. Key Features URL to Video: Simply paste a link from Amazon, Shopify, or TikTok Shop. Musecut automatically scrapes product details, images, and reviews. AI UGC Avatars: Choose from a diverse library of realistic digital creators who can present your product naturally. Automated Scripting: Our AI writes high-converting scripts based on proven advertising frameworks. Multi-Platform Support: Optimized for social media platforms like TikTok, Instagram Reels, and YouTube Shorts.

Helm is an AI-powered platform that fully automates your organic growth strategy—from content creation and internal linking to Google Business Profile management, analytics, and publishing. Instead of juggling writers, SEO specialists, and project managers, you simply connect your website and let Helm handle the rest. Helm trains dedicated AI agents on your brand, tone, and goals. These agents research keywords, generate SEO-optimized articles, intelligently link pages together, publish content on schedule, and continuously improve based on real performance data. Every action is guided by analytics, ensuring your strategy evolves as search trends change. For businesses, Helm helps attract high-intent customers searching for your services and manages Google Business posts and reviews across all locations from one dashboard. For agencies, Helm makes it possible to manage multiple clients at scale—each with its own brand identity, content calendar, and adaptive AI agents. The result is consistent, compounding organic traffic without the complexity, cost, or overhead of traditional SEO.

From URL to Video AI in Minutes, No user intervention required. Our AI ad generator handles the entire production pipeline. 🎬 Stop spending hours editing video ads. Meet MuseCut – the AI-powered tool designed to create high-converting UGC videos in minutes, not days. Turn your product url into a visual masterpiece instantly. 🚀 👉 Try it now: https://musecut.org

AirRankPilot is an AI visibility platform built for local businesses and agencies that want to be found in both traditional search engines and modern AI assistants. Instead of overwhelming users with SEO complexity, AirRankPilot analyzes how AI and search engines perceive a business, highlights what’s missing, and tells users exactly what to do next. It identifies the questions customers and AI are asking, recommends the right articles and Google Business Profile posts, and helps generate SEO-ready, AI-friendly content automatically. With features like AI Brand Audits, AI Discovery insights, FAQ Schema generation, content planning, and performance tracking, AirRankPilot turns AI visibility into a clear, repeatable process—so businesses can focus on growth, not guesswork.

QuickSEO is a powerful analytics platform designed to help businesses track and improve their visibility across both traditional search engines and modern AI chatbots. As online search behavior evolves, many users now rely on AI tools such as ChatGPT, Claude, and Gemini to find answers. QuickSEO brings data from these AI platforms together with traditional search metrics into one simple dashboard, allowing marketers to understand exactly how their brand appears in the new era of AI-powered search. The platform combines detailed analytics from Google Search Console with AI visibility tracking. Users can monitor important metrics such as clicks, impressions, rankings, and traffic trends while also seeing how frequently their brand appears in AI-generated responses. The dashboard presents data through clear visual graphs, helping teams quickly identify patterns, measure growth, and detect opportunities to improve search performance. QuickSEO also tracks specific prompts that customers ask AI chatbots. Businesses can see how their brand ranks when users ask questions related to their products or industry. The system analyzes sentiment in AI responses, showing whether brands are mentioned positively, neutrally, or negatively. In addition, it highlights which website pages AI systems cite as sources, giving marketers insight into which content performs best. Additional features include competitor tracking, page group analytics, and geographic traffic insights. By identifying which competitors appear in AI answers and which pages attract the most visibility, companies can refine their SEO and content strategies. With the growing influence of AI search, QuickSEO helps organizations stay competitive by understanding how both search engines and AI assistants present their brand online.

Product AdKit is an AI ad generator built for solo Shopify and direct-to-consumer founders who run their own paid social ads but do not have a designer or time to learn design software. Upload one product photo, and within minutes Product AdKit creates a pack of 14 finished, on-brand ad posters sized for Facebook, Instagram, and Meta feed placements. Each poster includes generated headlines, offers, layouts, color treatments, and creative angles designed for ecommerce advertising. The problem is simple: most founders hit one of two dead ends when creating ads. They either open a blank-canvas tool like Canva and face hundreds of design decisions, or they paste a product image into ChatGPT or Midjourney and get something that looks nice but does not work as an ad. The text is wrong, the offer is missing, the angle is weak, the logo gets distorted, or the final image simply does not feel ready to run. Product AdKit solves this by baking ad creative expertise into the generation process. An AI art director first plans a complete set of 14 distinct ad concepts using a library of more than 100 proven ecommerce ad patterns, including problem-and-solution, flash sale, social proof, new drop, premium positioning, bundles, and offer-led hooks. Then, an advanced image model renders each concept using your product photo, brand colors, and logo. An AI critic reviews weaker ads and re-renders them when needed. A vision quality check screens every ad for product accuracy, readable text, clean layout, and overall ad quality before you see the final pack. Pricing is simple: one-time packs, not subscriptions. One pack turns one product into 14 ad concepts, while larger packs support more products. Credits never expire. The quality guarantee is enforced through billing, not just promised. Only ads that pass quality review use credits. If fewer than 12 out of 14 ads pass the quality bar, the difference is refunded automatically. Once your pack is ready, you review the concepts, mark the ads worth testing, and generate more variations in the direction of the winners. Instead of starting from scratch every time, Product AdKit gives solo founders a fast, repeatable ad-testing loop: Upload a photo. Get a full ad pack. Run the winners. Make more like them

PostMine is a powerful AI-driven content creation platform designed to help marketers, creators, and businesses transform social media discussions into high-quality, multi-platform content in seconds. Its main promise is simple but highly impactful: instead of spending hours brainstorming and writing content, users can capture a single trending post and instantly turn it into a complete content strategy. By combining automation, artificial intelligence, and workflow tools, PostMine allows users to produce more content in less time while maintaining consistency and quality. At the center of PostMine is its Chrome extension, which enables users to capture content directly from platforms like LinkedIn, Reddit, or Facebook. With just a right-click, users can select a post and generate a full “content pack” without leaving the page. This seamless experience eliminates the need for copying, pasting, or switching between tools. Once captured, the AI analyzes the discussion and quickly transforms it into multiple content formats tailored for different platforms. Each content pack includes seven optimized pieces of content, such as a full blog post, LinkedIn article, Twitter thread, Facebook post, Instagram caption with hashtags, Reddit post, and even a FAQ entry. This means that one idea can be repurposed into a full week’s worth of content, significantly increasing productivity. The platform supports integration with various AI providers like OpenAI, Claude, Gemini, and DeepSeek, giving users flexibility in how their content is generated. Another standout feature is the ability to customize brand voice. Users can define their tone, target audience, preferred phrases, and even words to avoid. This ensures that every piece of generated content sounds authentic and aligned with the brand, rather than generic AI output. This is especially valuable for businesses and creators who want to maintain a consistent identity across all platforms. PostMine also includes tools for planning and organization. Its built-in content calendar allows users to schedule posts across days or weeks, track what has been published, and ensure consistent posting. Additionally, the bulk capture mode enables users to process multiple posts at once, making it ideal for batch content creation sessions. The platform even offers AI-generated reply suggestions, helping users engage with their audience more effectively without struggling to come up with responses. To help users focus on the most valuable content, PostMine provides AI relevance scoring. This feature evaluates captured posts and highlights which ones are worth turning into content, allowing users to prioritize high-impact ideas. Combined with a capture history feature, users can easily revisit previous content packs and continue working without losing progress. PostMine offers flexible pricing options, including a low-cost trial, a short-term pass, and monthly plans for individuals, power users, and agencies. This makes it accessible to a wide range of users, from solo creators to large teams managing multiple clients. Overall, PostMine stands out as a complete content production system. It goes beyond simple AI writing tools by covering the entire workflow—from discovering ideas to generating, organizing, and publishing content. By turning everyday social media discussions into valuable assets, it helps users save time, stay consistent, and scale their content strategy with ease.

Banana Pro AI is an all-in-one creative engine for marketers, ecommerce teams, agencies, and founders who need high-performing visual content at scale. Generate polished images, ad creatives, product scenes, and campaign videos with consistent style, realistic lighting, and fast prompt iteration. From first concept to final launch asset, Banana Pro AI reduces production friction, shortens review cycles, and helps your team publish better content faster across every channel that drives growth at.

Seedance 3.0 is a practical AI video platform for turning ideas, prompts, and reference images into cinematic, conversion-focused content in minutes. Build ad hook, product explainers, creator reels, and branded social videos with reliable motion quality, better consistency, and flexible controls for duration, aspect ratio, and style. From first draft to publish-ready assets, Seedance 3.0 simplifies your workflow with fast generation, clear iteration loops, and scalable output quality for teams.

WaveSpeedAI is the ultimate platform for blazing-fast AI-powered image and video generation. Whether you're a marketer, content creator, entrepreneur, or developer, WaveSpeedAI helps you build, create, and scale visual content with incredible speed and precision. With advanced generative models and an intuitive interface, WaveSpeedAI empowers you to: • Instantly generate high-quality visuals for social media, ads, websites, and more. • Produce AI videos from text, prompts, or templates – no technical skills required. • Customize your content with brand colors, AI voiceovers, avatars, and animations. • Save hours of production time and reduce creative bottlenecks with automated workflows. • Collaborate, edit, and export content effortlessly to suit any platform or campaign. From ideation to execution, WaveSpeedAI turns your creative vision into high-performing media at scale — faster than ever before.

WaveSpeedAI is the ultimate platform for blazing-fast AI-powered image and video generation. Whether you're a marketer, content creator, entrepreneur, or developer, WaveSpeedAI helps you build, create, and scale visual content with incredible speed and precision. With advanced generative models and an intuitive interface, WaveSpeedAI empowers you to: • Instantly generate high-quality visuals for social media, ads, websites, and more. • Produce AI videos from text, prompts, or templates – no technical skills required. • Customize your content with brand colors, AI voiceovers, avatars, and animations. • Save hours of production time and reduce creative bottlenecks with automated workflows. • Collaborate, edit, and export content effortlessly to suit any platform or campaign. From ideation to execution, WaveSpeedAI turns your creative vision into high-performing media at scale — faster than ever before.

Didoo AI transforms your link into high-performing Meta ads, targeting profitable buyers and optimizing around the clock. Unlock top-tier ad performance with a free 7-day trial. Core Benefits: • Meta ROI, Maxed: AI finds your highest-ROI micro-audiences, shifts budget to winners in real time, and cuts waste—10× ROAS, 6× less spend, on autopilot. • Paste url, Campaigns Live: Paste URL → Meta campaigns, live in 1 min. Zero forms, zero design apps—just link, click, traffic. • Winning Angles, Smart Ad Creatives: Auto-spots the hooks that convert, rewrites them in your voice, and pushes ready-to-run reels, carousels, headlines—launch in one click. • 24/7 Auto-optimization: AI never sleeps: kills losers in 1 hour, refreshes creatives before CTR dips, and emails you a weekly profit recap—wake up to higher ROAS daily. At Didoo AI, we're revolutionizing digital advertising for SMBs worldwide. We believe every business deserves agency-level marketing without agency-level costs or complexity. Our mission is to democratize Meta advertising by putting enterprise-grade AI technology in the hands of local shops, online services, and growing entrepreneurs. Founded with the vision of making sophisticated advertising accessible, Didoo AI combines cutting-edge artificial intelligence with deep marketing expertise. We're not just another ad tool—we're your AI marketing partner that works 24/7 to bring customers to your door while you focus on what you love: running your business.

Wrapifai helps businesses deploy AI faster. Build tools designed around customer needs. Create interactive experiences that drive action. Embed them anywhere online. Start seeing results quickly. 10. Add AI to your website in a fast and practical way. Wrapifai helps you build custom tools for any audience. Create engaging experiences that drive action. Improve dwell time and interaction rates. Capture more leads through personalized solutions. Deploy tools with minimal effort. Customize everything to match your brand. Achieve better business results through AI.

UGCfy AI helps ecommerce and DTC teams turn a product page into creator-style UGC video ads without hiring creators or waiting for manual shoots. It reads product details, generates native hooks and scripts, pairs them with AI actors, adds captions, and creates ready-to-test ad variants for TikTok, Meta, Instagram Reels, YouTube Shorts, and paid social creative testing.

Video To Instantly convert videos into SEO optimized blog posts using AI. Simple paste in a YouTube link (or upload a video) and get an awesome, SEO-optimized blog article. Automatically include relevant video screenshots, internal/external links, FAQs, and more. Customize the tone/structure by uploading writing samples or supplying custom instructions. Export posts directly to your website using one of our many integrations (Wordpress, Shopify, Blogger, Medium, Zapier, and more). Automate your workflow by setting up an automation to automatically create blog posts any time a new video is released on a particular YouTube channel.

Oleno is the autonomous content engine built for programmatic SEO and LLM citation visibility. Traditional content tools generate articles. Oleno runs a complete system: discovering topics from your sitemap, grounding every piece in your knowledge base, and structuring content so it ranks in search engines and gets cited by AI models like ChatGPT, Perplexity, and Claude. The engine applies your brand voice and sales narrative to every article, runs 80+ QA checks to ensure accuracy and compliance, then publishes directly to your CMS. No prompts. No templates. No batch management. For B2B teams serious about organic growth, Oleno replaces the content ops stack with one autonomous system that compounds visibility across both discovery surfaces.

Berrys AI: The Creative Infrastructure for Your Brand In the high-speed world of social commerce, the primary barrier to growth is no longer a lack of creativity—it is the friction of velocity and brand consistency. While generative AI has promised to democratize content creation, it has often introduced a fragmented visual identity and unpredictable outputs that can dilute a brand's image. Berrys AI is the workflow-native creative infrastructure designed to eliminate this fragmentation. It acts as a sophisticated "thinking partner," bridging the distance between imagination and production by embedding your brand’s unique DNA directly into the AI generation loop. The Power of Brand Memory At the heart of the Berrys ecosystem is a revolutionary "Brand Memory" system. Rather than starting from scratch with every asset, users establish a centralized Brand Kit that serves as the definitive "Standard Operating Procedure" for the AI. This is powered by our proprietary Elementsengine—a specialized tool for locking in specific visual identities across entire scenes and workflows. Whether it is maintaining a consistent character face, a SKU-tagged product, or approved brand typography, Berrys ensures every output aligns perfectly with your global identity. This "Consistency Engine" means that once a product or style is defined, it remains immutable throughout the production pipeline, removing the uncertainty of uncoordinated generation and allowing for instant professionalism. A Dual-Depth Creative Ecosystem Berrys is built to accommodate both rapid execution and deep, customized marketing logic: * Berrys Creation Space: This is the primary engine for high-fidelity production. Within the Creation Space, users can generate images and videos leveraging their stored Brand Elements. By providing immediate access to pre-approved brand materials, it significantly increases visual consistency and maximizes speed to content. Brands can transform raw concepts into polished, brand-aligned assets in a fraction of the traditional time. * The Berrys Playground: For brands requiring more creative control and customization, the Playground offers an infinite, node-based canvas for creating repeatable marketing workflows. This space allows for granular customization of stored Brand Elements, enabling users to adapt their core visual identity into various content types optimized for different digital platforms. It is the bridge between static assets and a dynamic, auto

Berrys AI: The Creative Infrastructure for Your Brand In the high-speed world of social commerce, the primary barrier to growth is no longer a lack of creativity—it is the friction of velocity and brand consistency. While generative AI has promised to democratize content creation, it has often introduced a fragmented visual identity and unpredictable outputs that can dilute a brand's image. Berrys AI is the workflow-native creative infrastructure designed to eliminate this fragmentation. It acts as a sophisticated "thinking partner," bridging the distance between imagination and production by embedding your brand’s unique DNA directly into the AI generation loop. The Power of Brand Memory At the heart of the Berrys ecosystem is a revolutionary "Brand Memory" system. Rather than starting from scratch with every asset, users establish a centralized Brand Kit that serves as the definitive "Standard Operating Procedure" for the AI. This is powered by our proprietary Elementsengine—a specialized tool for locking in specific visual identities across entire scenes and workflows. Whether it is maintaining a consistent character face, a SKU-tagged product, or approved brand typography, Berrys ensures every output aligns perfectly with your global identity. This "Consistency Engine" means that once a product or style is defined, it remains immutable throughout the production pipeline, removing the uncertainty of uncoordinated generation and allowing for instant professionalism. A Dual-Depth Creative Ecosystem Berrys is built to accommodate both rapid execution and deep, customized marketing logic: * Berrys Creation Space: This is the primary engine for high-fidelity production. Within the Creation Space, users can generate images and videos leveraging their stored Brand Elements. By providing immediate access to pre-approved brand materials, it significantly increases visual consistency and maximizes speed to content. Brands can transform raw concepts into polished, brand-aligned assets in a fraction of the traditional time. * The Berrys Playground: For brands requiring more creative control and customization, the Playground offers an infinite, node-based canvas for creating repeatable marketing workflows. This space allows for granular customization of stored Brand Elements, enabling users to adapt their core visual identity into various content types optimized for different digital platforms. It is the bridge between static assets and a dynamic, auto

UseSkill is the AI skills library with 100+ integrations — pre-built workflows that deliver consistent results in 30 seconds, not 30 minutes of prompting. THE PROBLEM: With ChatGPT, you explain tasks repeatedly, copy-paste between apps, and get inconsistent results. THE SOLUTION: Pick a skill. Connect your tools once. Click run. Done. 100+ CONNECTORS INCLUDING: - CRM: Salesforce, HubSpot, Pipedrive, Zoho CRM, Close, Apollo - Productivity: Gmail, Google Sheets, Notion, Slack, Microsoft Teams, Outlook - DevOps: GitHub, Jira, Sentry, PagerDuty, Confluence, Bitbucket - Data: Snowflake, BigQuery, Databricks, Mixpanel, Amplitude, PostHog - Support: Zendesk, Freshdesk, Intercom, ServiceNow WHY USESKILL: → 30 seconds to results (not 30 minutes) → Same output every time (tested skills) → Nothing to install (browser-based) → Privacy-first (data never stored) 30200+ skills run weekly. 2,000+ users. Free, no credit card required.

Meev is an AI search visibility platform for marketing teams and agencies. Track brand citations across ChatGPT, Claude, Gemini, Perplexity, Grok, Google AI Overviews, and AI Mode. Find the URLs AI engines cite for your topics, then publish quality-gated articles and outreach that earn the next mention. Every article passes a 16-dimension quality firewall before publishing.

Jasno is an AI search visibility platform designed to help brands understand how they appear in AI-generated search results and improve their presence across platforms such as ChatGPT, Perplexity, and Google AI Overviews. Instead of focusing only on traditional search rankings, Jasno shows businesses what AI systems are saying about their brand, which competitors are being recommended, which sources are being cited, and what actions can be taken to improve visibility. The platform automatically runs hundreds of category-relevant prompts across multiple AI search engines and captures the resulting answers. This allows businesses to see how frequently their brand appears, where it ranks within AI-generated recommendations, and how its visibility changes over time. Users can also create their own prompt libraries while Jasno discovers additional prompts that potential customers may be using. One of Jasno's main features is AI Search Visibility Tracking. The platform monitors brand visibility across ChatGPT, Perplexity, and Google AI Overviews from a centralized interface. Businesses can see their performance by individual prompt, topic, and AI platform, making it easier to identify where they are being recommended and where they are missing from important conversations. Jasno also provides an AI Visibility Score that summarizes a brand's performance across AI search engines. Users can monitor this score over time and compare their visibility with up to ten competitors. The platform provides share-of-voice data, topic performance, competitor momentum, and other metrics that help businesses understand how much of the AI-generated conversation they currently own. Another important feature is citation analysis. Jasno identifies the websites, pages, and competitors that AI systems use as sources when generating answers. This helps brands understand which sources are influencing AI recommendations and identify opportunities to increase their own citation authority. Instead of simply telling a company that its visibility is low, Jasno helps explain why competitors are being cited and what can potentially be changed. The platform also focuses heavily on turning data into actionable recommendations. Jasno generates a prioritized action plan based on the visibility and citation information it collects. Recommendations can include creating new comparison pages, answering questions that AI engines frequently surface, improving existing content, adding structured data, or addressing pages that competitors are being cited from. Each recommendation includes supporting evidence explaining why the change could improve AI visibility. Jasno includes a collaborative content optimization workflow where teams can manage these recommendations from a shared board. Users can create and review AI-generated content briefs, assign tasks, leave comments, use mentions, and track the progress of optimization work. Recommendations are ranked according to their expected impact on AI visibility, allowing teams to focus on the opportunities that matter most. Performance tracking allows businesses to measure whether their AI visibility efforts are actually producing results. Jasno keeps historical data for visibility scores, brand citations, cited pages, and competitor performance. Teams can compare their growth against competitors and annotate important changes or optimization activities to understand what influenced their results. The platform also includes integrations and tools for connecting AI search visibility with broader marketing data. Search Console integration helps businesses align their AI-search strategy with the queries their audience already searches for, while GA4 integration allows them to see traffic that originates from AI search platforms. Jasno supports several use cases, including audience alignment, competitor gap analysis, citation building, multi-topic visibility strategies, and competitor tracking. For example, a company could discover that competitors are frequently recommended by ChatGPT for a particular category while its own brand is rarely mentioned. Jasno can identify the relevant prompts, analyze the sources behind those answers, and recommend content or citation opportunities that could help close the gap.

Crowdstake is an AI-powered web and marketing system that helps founders and teams launch beautiful, high-conversion websites and turn visitors into customers. It combines website building, email capture, reservations, and analytics into one intelligent platform, so you do not need to stitch together multiple tools. Crowdstake instantly generates on-brand, conversion-ready web pages designed to collect emails, take reservations, accept payments, and drive signups. Every page comes with hosting, analytics, and built-in optimization, so you can launch fast and start converting traffic immediately. As people interact with your site, Crowdstake learns what performs best and automatically improves layouts, messaging, and calls to action over time. Whether you are launching a product, taking pre-orders, collecting RSVPs, or growing an email list, Crowdstake helps you publish better pages and convert more visitors with less effort.

Reelry turns your brand into a steady stream of on-brand short-form video. Paste your website and it learns your brand identity (mascot, color palette, voice, and visual style), then does the hard part for you: it comes up with the ideas, writes the scripts, and produces complete faceless TikTok reels in your style. An automated AI pipeline handles illustrated frames in 30+ art styles, animation, AI voiceover, and assembly into a download-ready 1080x1920 MP4 in under five minutes per reel. Because every reel stays consistent with your brand, you can batch-produce a week of content and post daily - the consistency that actually gets you seen on TikTok - without filming, editing, or appearing on camera. Exports drop into TikTok, Instagram Reels, and YouTube Shorts. Free to start, with a $5/month plan and one-time credit packs for anyone who'd rather not subscribe.