Frequently asked questions
Spotwise is an innovative advertising technology that addresses the reporting and intelligence gap in broadcast ad campaigns, particularly for radio. It utilizes agentic AI to detect, identify, and log every radio ad airing on monitored stations within 30 seconds of broadcast, achieving 98% accuracy across over 86 languages. This platform allows broadcasters to verify their airplay in real time and standardize post-campaign reporting for advertisers. Advertisers benefit by confirming that their ads aired as scheduled and gaining insights into competitor activity. For instance, a case study showed that Latvia's largest commercial radio group used Spotwise to identify new advertiser prospects and significantly increase revenue, demonstrating a 10× ROI on their investment in the tool.
Spotwise helps advertisers verify their ad placements by providing real-time logging of every ad that airs on monitored radio stations. Advertisers can access detailed metadata for each aired spot, including the station, daypart, timestamp, and adjacent content. This transparency allows advertisers to confirm that their ads aired as scheduled and to analyze what competitors are airing during the same time slots, enabling them to make informed decisions about their advertising strategies.
Broadcasters benefit from using Spotwise by gaining the ability to verify their own airplay in real time and standardize post-campaign reporting for advertisers. The platform's comprehensive reporting features allow broadcasters to surface competitor activity, which can be leveraged to convert into new business opportunities. Additionally, Spotwise's ability to identify inactive advertisers and new prospects can lead to increased revenue, as demonstrated by a case study where a broadcaster added €108K in new revenue over six months.
Spotwise is currently active across 13 countries and over 180 radio stations. This broad reach allows it to serve a diverse range of clients and adapt to various market needs, enhancing the effectiveness of advertising campaigns in different regions.