goahead

goahead is a creative validation platform designed for marketing teams to test creative and design work with a real, targeted audience before it is made public. Users can upload various assets and set targeting attributes such as age, location, gender, and education to gather audience preferences and insights.

goahead allows users to upload creative assets, including images, videos, audio, and text files. Users can define their target audience based on specific attributes, and the platform matches the survey with relevant participants. It then provides insights on which version of the asset is preferred by the audience, along with qualitative feedback on why that preference exists.

goahead is primarily aimed at marketing and creative professionals, both on the agency and brand side. It is particularly useful for those who need to justify or de-risk creative decisions before making significant commitments, such as launching a campaign or producing print materials.

The benefits of using goahead include the ability to replace subjective decision-making with audience data, access to targeted participant matching, automated reporting for easy sharing with clients and stakeholders, and compliance with GDPR and CCPA regulations. Additionally, it offers a low-friction entry point, allowing users to conduct tests with 100 participants without needing to sign up.

goahead can test a variety of creative assets, including offline ads, packaging designs, logos, product names, and pre-launch concepts. This versatility makes it a valuable tool for marketing teams looking to validate their creative work.