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Amazon Cognito

aws.amazon.com/pm/cognito/

The biggest advantage of Cognito is that it's a part of the AWS ecosystem and integrates well with other AWS services. The free tier comes with 50,000 MAUs and the price for each additional MAU starts at $0.0055/month and goes down to as low as $0.0025/month as you scale to tens of millions of users. It integrated with four federated identity providers - your users can sign up with Facebook, Google, Apple and Amazon.

Pros

  • Generous free tier
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  • Low price per monthly active user
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  • Part of AWS ecosystem
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Cons

  • Confusing, sometimes misleading documentation
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  • Difficult to set up
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