The biggest advantage of Cognito is that it's a part of the AWS ecosystem and integrates well with other AWS services. The free tier comes with 50,000 MAUs and the price for each additional MAU starts at $0.0055/month and goes down to as low as $0.0025/month as you scale to tens of millions of users. It integrated with four federated identity providers - your users can sign up with Facebook, Google, Apple and Amazon.

Google's Firebase is an entire app development platform that's packed with features.It comes with storage, cloud functions, monitoring and, of course, user authentication. The free tier comes with 50,000 MAUs. Beyond that pricing start at $0.0055/MAU and goes down to as low as $0.0025/MAU as you scale to millions of users. Firebase authentication supports email and password auth, phone auth, magic links, two-factor authentication and social identity providers - mainly Google, Google Play Games, Facebook, Apple, Microsoft, Twitter, GitHub and OAuth access tokens.

Auth0 is an identity and access management (IAM) platform designed to simplify authentication and authorization for applications. It provides a flexible solution that allows developers to implement secure login systems without having to build them from the ground up. Auth0 supports various authentication methods, including username-password credentials, social logins (like Google, Facebook, and GitHub), enterprise identity providers (such as Active Directory and SAML-based systems), and passwordless options. The platform is highly adaptable, offering over 30 software development kits (SDKs) that cater to a wide range of languages and frameworks—JavaScript, Python, .NET, iOS, Android, and more. This makes integration straightforward regardless of the tech stack. Beyond basic authentication, Auth0 offers advanced features like multi-factor authentication (MFA), single sign-on (SSO), and fine-grained authorization. These tools enable organizations to enforce complex access control policies, supporting both role-based (RBAC) and attribute-based (ABAC) models. Auth0 also addresses enterprise needs through features like user provisioning, directory synchronization, and support for B2B, B2C, and B2E use cases. It’s designed with scalability in mind, making it suitable for both startups and large enterprises. The platform’s extensibility allows developers to customize authentication flows, implement rules for conditional access, and integrate third-party services. Since its acquisition by Okta, Auth0 operates as a product unit under the Okta umbrella, complementing Okta’s broader suite of identity solutions while maintaining a developer-first focus. This combination brings together Okta’s enterprise-grade security with Auth0’s developer-centric approach, offering a comprehensive solution for modern identity challenges.

Clerk is a comprehensive user management and authentication platform designed to streamline how developers handle user accounts within web and mobile applications. It offers a suite of embeddable UI components—such as <SignIn/>, <SignUp/>, <UserButton/>, and <UserProfile/>—that integrate seamlessly into your application without redirecting users off-site. These components are fully customizable to match your brand, making the user experience cohesive and frictionless. Under the hood, Clerk provides a robust API and SDKs compatible with modern frameworks like Next.js, Remix, React, and Expo. It handles the entire authentication lifecycle, supporting multifactor authentication (MFA), session management, passwordless sign-in (via magic links or one-time passcodes), and traditional password-based methods with breach detection. The platform also integrates social sign-on (SSO) with over 20 providers, enabling quick user onboarding while adhering to security best practices. Clerk’s security posture includes SOC 2 Type 2 certification and CCPA compliance, with continuous third-party audits and penetration testing. Fraud prevention measures, like disposable email blocking and bot detection powered by machine learning, are built-in to reduce spam and abusive sign-ups. For B2B SaaS applications, Clerk provides advanced multi-tenancy features, enabling organization-based user management with custom roles, permissions, auto-join functionality based on email domains, and invitation systems—all accessible through both code and an admin dashboard. Developers benefit from rapid integration, significantly reducing the time spent on building authentication systems from scratch. Clerk acts as the single source of truth for user data and integrates seamlessly with popular backend services like Supabase, Firebase, and Convex. With free access for up to 10,000 monthly active users, it’s positioned as a scalable solution that grows with your application’s needs.

Supabase is the open-source alternative to Firebase. Like Firebase, it's a complete app development platform with user authentication, cloud functions, APIs, Postgres database, storage, vector embeddings, and other features. Supabase projects come with PostgreSQL's policy engine for fine-grained user access rules. It has social login integrations with Google, Facebook, GitHub, Azure (Microsoft), Gitlab, Twitter, Discord, and many more. They offer a customizable authentication component for React. Phone login and MFA can be added through third-party SMS providers such as Twilio or Bird. The free tier comes with 50,000 monthly active users. The Pro plan, at $25/month, comes with 100,000 MAUs and $0.00325/MAU beyond that.

Stytch provides a suite of tools designed to simplify authentication, authorization, and security for web and mobile applications. If you're developing an app and need a way for users to log in—whether with passwords, passkeys, or entirely passwordless methods—Stytch offers APIs and SDKs that handle these complexities. Their focus is on making authentication seamless for both developers and end-users while ensuring high security standards. For businesses, particularly B2B SaaS companies, Stytch enables advanced features like multi-tenancy, role-based access control (RBAC), and single sign-on (SSO). They provide an embeddable admin portal, allowing enterprise customers to manage their own authentication configurations, organizational settings, and integrations with identity providers—without constant developer involvement. Stytch places a strong emphasis on scalability and flexibility. Their tools are designed to “just work” across a range of use cases, from simple consumer apps to complex enterprise platforms. Developers can choose how much of the authentication flow they want to control—using pre-built UI components for quick implementation or leveraging headless SDKs and backend APIs for a fully customized experience. Security and fraud prevention are also core to Stytch’s offering. They provide real-time bot detection, device-aware multi-factor authentication, and intelligent rate limiting to protect against credential stuffing and other forms of account abuse. Their infrastructure ensures that login codes and authentication requests are delivered reliably, even when SMS or email providers fail. Stytch supports a broad range of programming languages and frameworks, including Python, Node.js, Java, React, and iOS, making integration into existing tech stacks straightforward. Their platform is designed for developers who want to build secure, user-friendly authentication systems without reinventing the wheel.

Ory is an API-first identity manager. They offer authentication, analytics, access control, machine-to-machine authentication and more. They have SDKs for the major languages: - Dart - .NET - Elixir - Go - Java - JavaScript - PHP - Python - Ruby - Rust Unfortunately, they don't offer a free tier. Pricing starts at $29/month and includes 1,000 daily active users. Then it's $30 / 1,000 additional DAUs.

Appwrite is an open-source platform for building scalable applications. It comes with authentication, databases, storage, and functions. It's basically a complete development platform. They have an extremely generous free plan with 75,000 MAUs free of charge and their Pro plan is only $15/month. Appwrite offers email and password login, phone auth, magic links, email OTP, anonymous login, JWT login, SSR login, custom tokens, and two-factor authentication.

Formerly known as NextAuth. It's is an open-source authentication library originally built for NextJS. Auth.js is free to use and comes with over 80 integrations for various third-party identity providers such as Google, Facebook, Auth0, Apple etc. You can use it with your own database if you choose to. It works with MySQL, Postgres, MSSQL and MongoDB. Auth.js is compatible with Next.js, SvelteKit and SolidStart as of March 2024.

Gluu offers various authentication solutions based on open-source software. There is a self-hosted solution, a managed solution, and a free fully open-source solution based on the Linux Foundation Janssen Project.

Okta is an identity provider for organizations. It offers enterprise solutions for managing workforce and employee identities. It's HIPAA BAA and PCI compliant.

GoPasswordless is an authentication service and SDK that focuses on enabling passwordless authentication flows in web apps.

Your eCom Agent is an AI-powered toolset designed to save Amazon sellers time and improve their business with quick, actionable insights. Analyze competitors, optimize listings, and streamline your workflow in minutes. Try it free with a 7-day trial. Key Features: - Product Development: Analyze competitors to identify key features and solutions to customer issues. - Review Analyzer: Summarize any ASIN's reviews into Pros, Cons, and insights. - Bundle & Add-On Ideas: Generate ideas to enhance your product offerings. - Brand Developer: Create a unique brand identity. - Product Ideation: Discover new product ideas. - Listing Fixer: Get personalized recommendations to optimize your listings. Benefits: - Automated Workflows: Efficiently manage tasks with AI-powered automation. - Creative Solutions: Find opportunities you may have overlooked. - Save Time: Complete tasks in minutes, saving you hours. How It Works: For all the tools all you need to do is provide product ASINs and optional additional text and click run. The AI will automatically do the rest of the work for you.

NowKnow helps you get market research done in hours instead of weeks. Ask questions, upload designs, and get thoughtful feedback from AI personas that represent your target audience. Key Features - Fast Results: Get detailed feedback within hours instead of waiting weeks for traditional surveys - Realistic Feedback: AI personas provide authentic responses based on real demographic profiles - Visual Testing: Upload images and designs to get feedback on everything from logos to interfaces - No Privacy Concerns: Since responses come from AI personas, there's no GDPR/CCPA compliance needed Benefits - Test More Ideas: Run multiple studies quickly and affordably - Iterate Freely: Adjust your questions and run new versions instantly - Target Precisely: Get feedback from specific demographic groups - Move Faster: Make informed decisions without long research delays Use Case Test everything from marketing messages to visual designs. Perfect for comparing UI layouts, A/B testing ads, getting feedback on logos, evaluating product mockups, and choosing the best social media content.

Echowave is an online video editor that allows users to edit videos directly in their web browser without any software installation. With its intuitive interface and robust editing tools, Echowave makes video editing accessible and convenient for everyone. Key Features Cloud-Based Editing: Edit videos online without the need to download or install any software, accessible from any device with internet connectivity. User-Friendly Interface: An intuitive design that simplifies the video editing process for beginners while offering advanced features for professionals. Benefits Saves Time and Resources: Start editing instantly without installing software, saving both time and storage space. Easy Collaboration: Share projects with team members and collaborate in real-time, enhancing productivity and teamwork. Use Case A freelance content creator needs to quickly edit and publish videos for social media platforms. Using Echowave, they can efficiently edit videos online and share them directly, streamlining their workflow without dealing with complex software.

Scribbl is an AI meeting assistant that transforms conversations into searchable, shareable knowledge while you focus on what matters - the conversation. With smart summaries, instant video highlights, and seamless integrations, your meetings become actionable intelligence without the busy work. Key Features - Smart Transcription & Recording: Crystal-clear transcripts and video capture without intrusive bots or complicated setup - AI-Powered Summaries: Automatically extracts key topics, decisions, and action items from every conversation - Instant Navigation: Jump to any moment using AI-enhanced video search and topic breakdown - Team Intelligence: Automated sharing rules and collections ensure insights reach the right people - Business Tool Integration: Seamlessly syncs with HubSpot, Pipedrive, Slack, and Google Drive Benefits - Time Reclaimed: Stop taking manual notes and focus fully on your conversations - Perfect Memory: Never miss a detail with searchable transcripts and smart summaries - Effortless Documentation: Meeting insights automatically flow into your CRM and team tools - Enhanced Collaboration: Keep everyone aligned with intelligent sharing and organized collections - Client Success: Streamline follow-ups and ensure every client interaction is captured and actionable Use Case Use Scribbl to automatically capture, summarize, and distribute critical meeting insights across CRM and collaboration platforms. For example, A sales team uses Scribbl to automatically document client meetings, with notes flowing directly into HubSpot and key moments shared instantly with account managers. Team leads gain visibility through automated collections, while clients receive polished follow-ups faster - all without anyone taking manual notes.

OpenCulture is a Slack app that enables anonymous Q&A sessions within organizations, fostering open communication and psychological safety. It allows team members to ask questions without fear of judgment while providing moderators the tools to maintain productive discussions. Key Features - Anonymous Question Submission: Users can easily submit questions using the /ask_ama command, with complete anonymity guaranteed - even from moderators - AI-Powered Moderation: Automatic content filtering to screen out inappropriate content and maintain professional discussions - Human Moderation Queue: Designated moderators can review and approve questions before they're posted publicly - Similar Question Detection: AI identifies duplicate questions to prevent redundancy and save leadership time answering repeated queries - Run team-wise AMAs: Flexible controls to enable Q&A sessions in any channel with configurable moderators and designated responders - Privacy-First Design: Built with security and anonymity as core principles, ensuring psychological safety for all participants Benefits - Increased Employee Engagement: Employees who feel heard are 4.6x more likely to perform their best work - Better Retention: Reduces turnover by giving employees a voice to express concerns - Enhanced Team Communication: Creates psychological safety that Google research shows is crucial for successful teams - Actionable Insights: Helps leadership understand organizational challenges and sentiment - Time Efficiency: Smart duplicate detection prevents repetitive questions and saves leadership time

Shosay is an AI-powered free tool to collect, manage, and share testimonials, recommendations, and references. SHO what people SAY about you. Key Features - Social Proof Collection: Automate testimonial, recommendation, and reference collection. Use AI to prompt the right questions. - Modern Social Proof: Collect video and audio powered by AI. Not just text. - Social Proof Management: Instantly import all your social proof from over 30 platforms - Wall of Love: Create beautiful widgets to embed in your websites with all your social proof - Smart Curation: Segment relevant social proof to the target audience. AI enhanced analytics to push the right message to your target audience. - Enhanced Sharing: Create images and videos. Benefits - One Place: All the good things people say about you in one place - Trust: Social Proof is the cornerstone of trust. - Your Praise, Everywhere: Easily collect and display testimonials and recommendations on your website from anywhere. - Confidence: Build confidence in yourself knowing you're building the right things. Let your happy customers do the talking. Use Case Shosay helps you to build trust by automatically collecting and showcasing your user testimonials. Here are few examples: Example 1: Someone likes the project you worked on and they tell you on Twitter/X. Import it into Shosay so you can keep it forever. Create a widget so you let your customers do the marketing for you. Example 2: Your ex-boss at work gave you a *video* reference for your future job. Save it in Shosay so all your references are in one place. Instantly your CV stands out. Example 3: You made some badass cookies 🍪. Get a recommendation from everyone who ate your badass cookies so you remember this epic moment forever.

PostPuma is a social media management platform powered by AI, designed to streamline and enhance how businesses maintain their online presence. From effortlessly scheduling posts to delivering AI-driven recommendations that optimize content and analyze performance, PostPuma equips users with the tools they need to manage social media effectively and efficiently. Ideal for small to medium-sized businesses, marketing teams, and content creators, it’s a solution tailored to save time, boost organization, and grow audiences. The platform’s standout features include a centralized content scheduler that lets users plan posts across multiple social media platforms from one intuitive dashboard. AI-driven content optimization offers tailored suggestions to refine tone, style, and content ideas for maximum audience appeal. Meanwhile, performance analytics provide actionable insights into audience behavior, enabling users to fine-tune strategies for better results. For teams, PostPuma supports smooth collaboration with role assignments and built-in approval workflows. Additionally, multi-platform integration ensures every account is seamlessly managed in one place. The benefits of PostPuma are clear: automate time-consuming tasks, maintain consistent posting schedules to enhance engagement, and make data-driven decisions with easy-to-read analytics. The platform’s user-friendly design ensures accessibility for beginners while offering advanced tools for experienced marketers. Teams especially benefit from streamlined collaboration, avoiding the confusion of disjointed workflows. Getting started is straightforward—connect your social media accounts to PostPuma, and the platform’s AI tools take it from there. You can generate or refine posts, schedule them to align with peak engagement times, and monitor their performance using the analytics dashboard. Teams can collaborate effortlessly, ensuring a unified approach to content creation and publishing.

These days, AI directories are popping up all over the place. You’ve got huge lists—like that GitHub one —best-of-ai/ai-directories—and tons of sites trying to round up every AI tool under the sun. It’s a lot, right? Problem is, most of them are packed with meh tools. You dig through glitchy apps or overhyped stuff that doesn’t even work, and it’s a total time suck. Marketers like us? We don’t have time for that—we need tools that actually deliver. That’s where There’s an AI comes in. It’s not like those other messy directories. This one’s all about the good stuff—think of it like a stash of hidden gems, no junk allowed. You can navigate easily on different categories in it, jumping from content tools to ad optimizers without breaking a sweat. And the search? Oh, it’s clutch. You can type in whatever you want, and it pulls up only the best—no shitty tools clogging up your screen.